Simon Walsh, COO, EMC EMEA and Faiz Parkar, Director Product Marketing, Pivotal EMEA

1. Becoming a Data-Driven Enterprise
Faiz Parkar
Director, Product Marketing
Pivotal
Simon Walsh
Chief Operating Officer
EMC EMEA

2. Software is Eating the World
Data Is Fueling Software

5. Catch people or things in the
act of doing something
and affect the outcome

6. Only 30%
can act in real
time
50%
are experiencing
data overload
49%
Do not know
how
Only
24%
are very good at
turning data into
useful information

7. DATA STORED
DATA
OPERATIONALISED
0.5% IS BEING OPERATIONALISED
0.5% IS BEING ANALYSED
3% OF DATA BEING PREPARED FOR ANALYSIS

8. TRANSFORMATION
APPLICATIONS
ANALYTICS DATA
WHAT DOES IT TAKE TO BE DATA-DRIVEN?

9. Journey to Become a Data Driven Enterprise
STORE
• Structured
• Unstructured
• High Volume
• High Velocity
ANALYZE
• Predictive Analytics
• Machine Learning
• Advance Data Science
• Realtime Analytics
DEVELOP
• Advanced Analytic Pipelines
• Realtime Analytical Applications
• Global Scale Data-Driven
Applications
• Enterprise, Consumer, IoT, and
Mobile
INNOVATE
• Agile Dev Expertise
• DevOps
• Hybrid Cloud
• Continuous Delivery
• Closed Loop Applications
AGILE DEVELOPMENT
BIG DATA
PREDICTIVE ANALYTICS
ENTERPRISE PAAS

10. Journey to Become a Data Driven Enterprise
STORE
• Structured
• Unstructured
• High Volume
• High Velocity
ANALYZE
• Predictive Analytics
• Machine Learning
• Advance Data Science
• Realtime Analytics
DEVELOP
• Advanced Analytic Pipelines
• Realtime Analytical Applications
• Global Scale Data-Driven
Applications
• Enterprise, Consumer, IoT, and
Mobile
INNOVATE
• Agile Dev Expertise
• DevOps
• Hybrid Cloud
• Continuous Delivery
• Closed Loop Applications
AGILE DEVELOPMENT
BIG DATA
PREDICTIVE ANALYTICS
ENTERPRISE PAAS
Spring XD
Spark
Pivotal HD &
Open Data Platform
Spring XD
Pivotal Greenplum
Database
Pivotal HAWQ
Spring XD
Pivotal GemFire
Redis
Rabbit MQ
Spring IO
Groovy
Pivotal BDS on PCF
Pivotal Cloud Foundry
Pivotal LabsData ScienceData Engineering

11. CATCHING PEOPLE IN THE ACT OF DOING…
Value of
Data ($)
Time
µs ms s hour day month year yr+
“Fast Data” “Big Data”Traditional
Systems
Pivotal Data
Science Labs

12. Pivotal Big Data Suite
Complete
platform
SQL on Hadoop
leadership
Deployment
options
Open source
Flexible
licensing
Advanced data
services

13. EMC FEDERATION BUSINESS DATA LAKE
DATA & ANALYTICS CATALOG
(THIRD PARTY APPLICATIONS)
HADOOP
OPEN DATA PLATFORM
PIVOTAL BIG DATA SUITE
ADVANCED ANALYTICS
DATA PROCESSING
APPS AT SCALE
GREENPLUM DATABASE HAWQ
PIVOTAL HDSPARKSPRING XD
DATA SERVICES MANAGEMENT
ANALYTICS TOOLBOX
REDIS
RABBITMQ
GEMFIRE
BDS ON
PIVOTAL
DATA
MANAGER
DATA
GOVERNOR
INGEST
INDEX &
SEARCH
POLICY
MGMT
SECURITY
& ACCESS
CONTROL
VIRTUALIZATION PIVOTAL CLOUD FOUNDRY
EMC II STORAGE
DATA LAKE FOUNDATION: ISILON | ECS
VCE VBLOCK | XTREMIO

14. “
THE MAGIC HAPPENS WHEN YOU MARRY THE
TRADITIONAL ENGINEERING APPROACH WITH THE
DATA SCIENCE ENABLED BY THE DATA LAKE. IT
OPENS UP A WHOLE NEW WORLD OF POSSIBLE
‘WHAT IF’ QUESTIONS.
”DAVE BARTLETT, GE AVIATION

15. Garmin Delivers Data-Driven
Software Experiences

16. Big data analytics driving predictive
car maintenance at BMW

17. Telco establishes Real Time Intelligence to
become a Data-Driven Enterprise

18. BECOMING A
DATA-DRIVEN COMPANY…
IS NOT Just about deploying Hadoop
OR How many Data Scientists you have

19. IT’S ALL ABOUT
HOW YOU
OPERATIONALISE
YOUR INSIGHTS

20. THE BUSINESS DATA LAKE JOURNEY
START
DISPARATE
DATA SILOS
STEP 1:
CONSOLIDATE
DATA
STEP 2:
ADD
HADOOP
STEP 3:
IMPLEMENT
ANALYTICS
STEP 4:
INTEGRATE
APP DEV
STEP 5:
BUSINESS DATA
LAKE
EMC BIG DATA
STORAGE
PIVOTAL HD
(OR ALT. DISTRIBUTION)
PIVOTAL BDS
(OR ALT. TOOLS)
PIVOTAL CLOUD
FOUNDRY
FAST TRACK
TECHNOLOGY
APPS
ANALYTIC
S
EMC ENGINEERED
SOFTWARE

21. A UNIQUE FEDERATION OF COMPANIES
1. PIVOTAL LABS
2. PIVOTAL CLOUD FOUNDRY
3. BIG DATA AND ANALYTICS
1. SERVER VIRTUALISATION
2. SOFTWARE DEFINED DATA CENTER
3. ORCHESTRATION AND MANAGEMENT
4. CLOUD SERVICES
1. CLOUD SERVICES
2. XSTREAM CLOUD MANAGEMENT
3. ENTERPRISE CLASS IAAS
1. SOFTWARE DEFINED STORAGE
2. FLASH
3. CONVERGED INFRASTRUCTURE

22. Catch people or things in the
act of doing something
and affect the outcome

23. For Further Reading

24. Digital Transformation Forum
Disrupt or Be Disrupted
19 OCTOBER · BMW WELT EVENT CENTRE · MUNICH