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Driving Sales in Uncertain Times
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Jorge Serrano González-Barosa
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Driving Sales in Uncertain Times
1.
Driving Customers and
Sales in Uncertain Times Special Presentation BRC London, 1st of December 2009 © 2009 Jorge Serrano González-Barosa
2.
¨ If you
look for different results, do not do always the same thing ¨ Albert Einstein 1 © 2009 Jorge Serrano González-Barosa
3.
Just some Key
Areas to strongly develop… There are 4 key areas to be developed faster Change Marketing Dynamics Change Marketing Dynamics Use of WEB 2.0 Use of WEB 2.0 Develop a new CRM Ecosystem Develop the new CRM Ecosystem Learn from your customers Learn from your customers 2 © 2009 Jorge Serrano González-Barosa
4.
3 © 2009 Jorge
Serrano González-Barosa
5.
GAP has transformed
overnight a completely store in Vancouver, from ceiling to floor © 2009 Jorge Serrano González-Barosa 4
6.
It is the
time of People: Internet 2.0 = ¨ to share ¨ 5 © 2009 Jorge Serrano González-Barosa
7.
Marketing in 2.0
must be alive, it is necessary to hear your customers and to talk to them ¨ 6 © 2009 Jorge Serrano González-Barosa
8.
It is time
for the people CRMnecessary2.0Change our Marketing Dynamics = to share It is + Web to = CRM 2.0 Internet 2.0 7 © 2009 Jorge Serrano González-Barosa
9.
A new paradigm
of CRM has born; CRM 2.0 The new CRM Ecosystem is there to help us… 8 © 2009 Jorge Serrano González-Barosa
10.
It is time
for the people It is necessaryreally listen to Do you to Change our Marketing Dynamics = to share Internet 2.0 your customers ? 9 © 2009 Jorge Serrano González-Barosa
11.
World has changed, Use
some channels of Communication existing out there… © 2009 Jorge Serrano González-Barosa 10
12.
It is necessary
to Change our Marketing Dynamics Driving Customers and Sales in a New Era of Uncertainty requires to Innovate… 11 © 2009 Jorge Serrano González-Barosa
13.
It is necessary
to Change our Marketing Dynamics And you have all tools to make it possible, just use them…right 12 © 2009 Jorge Serrano González-Barosa
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