Twitter Techniques for Marketing and Customer Service

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This document discusses strategies for using Twitter effectively. It defines common Twitter terms like handles, tweets, hashtags and direct messages. It recommends tweeting 3 times per day, including tips, retweets, and responses. Finally, it lists tools like TweetDeck, SocialOomph and HootSuite that can help manage a Twitter account. The overall focus is on best practices and techniques for marketing and customer service using Twitter.

Technologie Business

Twitter Techniques
Making it work
What’sinitforyou?
Pinnacle
Jason Fischer
@jasonfischer
Marketing/Customer Service
November 9, 2010

WHAT IS TWITTER?
Twitter Terms
• LISTS
• MENTION
• @REPLIES
• DM DIRECT MESSAGE
• #HASHTAG

WHAT IS TWITTER?
Twitter Terms
• URL SHORTENERS
• Bit.ly
• Tinyurl
• T.co
• OAUTH

MARKETING STRATEGIES?
Marketing Strategies
• COLOR
• BACKGROUND
• RIGHT PANEL

Tweet 3 Times Per Day
• 1 tip/reminder/idea
• 1 retweet
• 1 response
Twitter Strategy

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Twitter Techniques for Marketing and Customer Service

1. Twitter Techniques Making it work What’sinitforyou? Pinnacle Jason Fischer @jasonfischer Marketing/Customer Service November 9, 2010

2. WHAT IS TWITTER? Twitter Techniques

4. WHAT IS TWITTER? Twitter Terms • TWITTER HANDLE @YOURNAME • TWEET/TWEETING • TWEEPLE • FEED • AVATAR

5. WHAT IS TWITTER? Twitter Terms • LISTS • MENTION • @REPLIES • DM DIRECT MESSAGE • #HASHTAG

6. WHAT IS TWITTER? Twitter Terms • URL SHORTENERS • Bit.ly • Tinyurl • T.co • OAUTH

7. MARKETING STRATEGIES Twitter Techniques

8. MARKETING STRATEGIES? Marketing Strategies • COLOR • BACKGROUND • RIGHT PANEL

9. TWITTER STRATEGY Twitter Techniques

10. Tweet 3 Times Per Day • 1 tip/reminder/idea • 1 retweet • 1 response Twitter Strategy

11. TWITTER TOOLS Twitter Techniques

12. TweetDeck

13. SocialOomph

14. HootSuite