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Make your agency feel like
they are working with you,
not for you

!
!

www.piethis.com
Both sides should be aligned
on everything that’s going on

!
!

www.piethis.com
Transparent communication =
easy navigation around
upcoming obstacles
!
!
!

www.piethis.com
Agency’s deadlines are
as important as yours
!
!
!

www.piethis.com
www.piethis.com
Making changes midway through a project
will cost more money and time
!
!
!
!

www.piethis.com
Agree on work processes and timeline beforehand
and stick to it
!
!
!
!

www.piethis.com
www.piethis.com
Be consistent and
know what you want

!
!
!
!
www.piethis.com
Be concrete and
give specific notes on what
you liked and didn’t like
during a feedback round

!
!
!
!
www.piethis.com
Consolidate feedbacks and
make sure to get decision
makers involved early

!
!
!
!

www.piethis.com
www.piethis.com
Agency need to manage vendors to
produce your work
!
!
!

www.piethis.com
Slow payment strains your ad agency
relationship’s with the vendors
!
!
!

www.piethis.com
“Oh but I’ve forwarded the invoice to finance”
is not a good enough reason
!
!
!

www.piethis.com
Pay promptly and your agency will be able to
get their best partners working on your projects
!
!
!

www.piethis.com
Read the full article of ‘4 things your Ad agency is secretly dying to tell you’
at http://blog.piethis.com/post/73193860944/ad-agency-secrets
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4 things your ad agency is secretly dying to tell you