Présentation effectuée dans le cadre d'un "petit déjeuner financier" chez Degroof

1. We s(h)ave the World!
Raz*War: Un petit face aux
géants...

2. (% of statements
expressed with a positive
sentiment)
26%
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
Common ground: Passion for Listening,
Passion for “C to B”
PASSION
For Shaving
(GrowthBridge 2009-2XXX)
That led to

3. Is Fighting against
Giants possible?

4. Please, help us
being the next
IceWatch…
Jean Michel Javaux: « Votre
marque peut devenir le
prochain Ice Watch Wallon »

5. Frédéric Dawans: “Je crois au combat contre les géants!
Raz*War peut se transforme en grand succès! "
…Or the next
Air Energy…

6. Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRazCo
(% of statements
expressed with a positiv
sentiment)

7. Yes, but…Is there really
an opportunity?

8. conquest of a
traditional market
in a
non-traditional way
basic need
web saavy
GrowthBridge and Raz*War: The Rationale

9. Why did Growth Bridge focused first on
shaving ? (1/3)
Source: Euromonitor
Price comparison for a typical
“last generation” razor head
(UK)
Source: Main Online, Title “Sharp Practice…”, Sean Poulter
Global toiletries: sector
comparisons

10. Global Men’s Grooming products
Increasing media attention
Why did Growth Bridge focused first on
shaving ? (2/3)

11. Why did Growth Bridge focused first on
shaving ? (3/3)

12. Shaving Market:There was something to
do...

13. Raz*War Products & Packaging

14. http://www.youtube.com/watch?v
=ZUG9qYTJMsI

15. Ok, Ok, but how can
you do it?

16. Authenticity
Humour
Engagement
Our Customers and Ambassadors
Some of our marketing tools & Tactics
Relevance (Quite demanding! )

17. Zoom on some of our guerilla tactics:
What to think about Twitter? (1/2)

18. Zoom on some of our guerilla tactics:
What to think about Twitter? (2/2)

19. Lets visit http://www.razwar.nl

20. “Social R&D”-We adapted our offer

21. Our Subscriptions-First step towards
SaaS?

22. Zoom on some of our guerilla tactics:
What to think about Twitter? TweetReach

23. Zoom on some of our guerilla tactics:
What about FaceBook(1)

24. Zoom on some of our guerilla tactics:
What about FaceBook(2)-FaceBook Ads

25. Zoom on some of our guerilla tactics:
Providing content regularly (1)

26. Zoom on some of our guerilla tactics:
Providing content regularly (2)

27. Zoom on some of our guerilla tactics:
Providing content regularly (3)

28. Zoom on some of our guerilla tactics:
Do not forget e-Direct Marketing!

29. Only
TODAY
20%
OFF!
Raz*War‘s Black Friday. Use
discount code BLACKFRIDAY20
Zoom on some of our guerilla tactics:
Do not forget e-Direct Marketing!

30. What Didn’t Work?

31. And What in the
future?

32. Raz*War will more and more leverages
Citobi’s expertise (CRM)

33. Raz*War will develop its network of
international partners

34. Of course, growing will require funding…

35. Some concluding
remarks?

36. Some concluding remarks
• It works!
• But it has its limits…
• We did a lot of mistakes!
• ...But we learnt from them
• “Winning [Against Giants] is a matter of believing”
• ...Impacts also funding!

37. Bccreativity.com
Join the revolution!
@razwar
Use code Degroof13 on
RazWar.fr to get a 15% discount