15. SWOT analysis An evaluation of your organization’s strengths, opportunities, weaknesses and threats. Weaknesses: Something the organization needs and does not possess. Example: Little to no name recognition for our company among prospective customers. Strengths: Something the organization needs and currently possesses. Example: Experienced management team that is well-known and respected in the renewable energy industry. INTERNAL FACTORS Threats: If it is not eliminated or mitigated, the organization will be affected negatively. Example: Texas lawmakers are considering legislation that would require a change in the design of our product. Opportunities: If no action is taken or the action is ineffective, the organization will not benefit. Example: There is substantial demand in our market for cost-effective, energy efficient appliances. EXTERNAL FACTORS
