In this insightful presentation and dialogue, Pierpont Senior Vice President Denise Patrick will discuss the rising impact of digital media and how the intersection of new and traditional media creates the perfect catalyst for growing your business. Pierpont CEO Phil Morabito will moderate the discussion. At the end of the webinar, you’ll come away understanding: • How to adapt to the changing tools, channels and methods of the digital world • Which new media tools drive sales and which ones don’t •The keys to building brand awareness in the 21st century • Which old tactics never die — what you need to keep doing to keep your brand strong Traditional marketing and public relations tactics are still vital, but may not be enough. If you want to build your brand and increase sales in today’s market, you need to adapt to a new digital world — and this presentation will show you how.

1. Flying Without Wings:
The Soaring Power of
Digital Influence
Moderator: Phil Morabito, CEO
Presenter: Denise Patrick, Sr. Vice
President, Marketing
and Creative Services
Pierpont Communications, Inc.

2. Situation Analysis
• We’ve had a hyper-change in buyer
behavior over the past 2 years.
–EVERYONE goes to the Web
• Your customer drives the buying
process.
• No one wants to be “sold” – but
everyone wants to buy.
• How are people attracted to you
and what you are selling?

3. The Tools Have Changed
•Internet
•Social Media
•Email
•Mobile
•Apps

4. Your Website Is Your Link
to the World
Your Website

5. How Do You Get Them There?
Both traditional and
non-traditional tactics...

6. “Old” Media
Such as:
• PR
• Direct Mail
• Advertising
• Marketing Collateral
• Sponsorships
• Events
• Networking

7. New Media
• Search Engine
Optimization
• E-mail Marketing
• Podcasts
• Social Media
• Rich Media
• Webinars
• Apps
• Mobile

8. Rich Media
Pierpont SlideShare Energy Ventures Knowledge Center

9. Picking the Right Social Media
What are your objectives for social
media?
How are my target audiences
communicating with each other?

10. What’s Your Status?
Current Projects ____________________________
Networking Events ____________________________
Who You Know ____________________________
Resources for Others ____________________________
Educational Content ____________________________
Entertaining Content ____________________________

11. Heads Up!
• Needs daily maintenance
• Social Media Policy for employees
• Open to negative comments
• Brand theft

12. Don’t Let Them Say “No”
• Brand Interaction
• Sales Presentation
• Relationship Building

13. Ask Yourself
• Am I a thought leader in my space?
• Am I part of the conversation? Can I be
the centerpiece of the conversation?
• Am I necessary to my client’s success?

14. It Only Works if You...
Rinse. Cycle. Repeat.

15. Q&A
Phil Morabito Denise Patrick
Pmorabito@piercom.com Dpatrick@piercom.com
713-627-2223