More Related Content Similar to How to use social data and surveys to measure employee engagement program impact (20) How to use social data and surveys to measure employee engagement program impact1. HOW TO USE SOCIAL DATA AND SURVEYS
TO MEASURE THE IMPACT OF YOUR
EMPLOYEE ENGAGEMENT INITIATIVES
By Pi Wen Looi, PhD.
January 22, 2014
A Presentation at the Strategic Internal Communications Conference,
San Francisco, January 22-24, 2014
2. Our Focus Today
2
Welcome
¨ Employee Engagement Programs
¨ Data Big and Small
¨
¤ Social
Data vs. Survey Data
Interactive Activity—Data Biases and Implications
¨ The Art of Asking Questions
¨ Interactive Activity—Survey Question Design
¨ Program Evaluation and Sharing Success Stories
¨
© Novacrea 2014
1/22/2014
7. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
8. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
9. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
11. Data Big and Small: Data Type
11
Social Network Data
Click Rate
¨ Tags/Likes/Favorites
¨ Images
¨ Audio Files
¨ Conversations
¨ Geolocation
¨
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Employee Survey Data
Ratings
¨ Employee Comments
¨ Dropout Rate
¨ Response Rate
¨ Response Time
¨ Missing Data Patterns
¨
1/22/2014
12. Data Big and Small: Data Property
12
Social Network Data
Rich
¨ Unstructured
¨ Embedded in Context
¨ Real Time
¨
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Employee Survey Data
Confidential
¨ Structured
¨ Time Lag
¨
1/22/2014
13. Data Big and Small: Analysis Tools
13
Social Network Data
DataSift
¨ Topsy
¨ Gnip
¨ SPSS Text Analysis
¨ Clarabridge
¨
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Employee Survey Data
Cross-tabs programs
¨ Excel
¨ SPSS
¨ SAS
¨ SPSS Text Analysis
¨ Clarabridge
¨
1/22/2014
15. The Art of Asking Questions
15
BEFORE
Do you receive clear and timely
communication regarding company matters?
❍ Yes, regularly
❍ Inconsistently
❍ Must ask
❍ Not at all
© Novacrea 2014
1/22/2014
16. The Art of Asking Questions
16
AFTER
Agree
Strongly
Agree
Somewhat
Neither
Agree Nor
Disagree
Disagree
Somewhat
Disagree
Strongly
Communications about Company
ABC’s business goals, strategies,
and business performance are
clear.
❍
❍
❍
❍
❍
Communications about Company
ABC’s business goals, strategies,
and business performance are
timely.
❍
❍
❍
❍
❍
To what extent do you agree
or disagree with the
following statements?
© Novacrea 2014
1/22/2014
17. The Art of Asking Questions
17
BEFORE
On a scale of 1 - 5, 1 being the least likely and
5 being the most likely, please answer the
following question:
My company offers the professional development
training programs that I need (i.e., time management,
business writing, and presentation skills).
© Novacrea 2014
1/22/2014
18. The Art of Asking Questions
18
AFTER
Extremely
Likely
Very Likely
Somewhat
Likely
Not Very
Likely
Not at all
Likely
Time management?
❍
❍
❍
❍
❍
Business writing?
❍
❍
❍
❍
❍
Presentation skills?
❍
❍
❍
❍
❍
How likely are you to attend
professional development
training programs on:
© Novacrea 2014
1/22/2014
19. The Art of Asking Questions
19
¨
Clear, Unbiased, Non-Leading Questions
¤ Include
Enabler Questions
Rating Scales Consistent With Questions
¨ Best Practice
¨
¤ Pilot
Test Questions Before Survey Launch
© Novacrea 2014
1/22/2014
21. Engagement Program Evaluation
21
Get Stake-Holder Buy-In
Revise Program As
Appropriate
Define Success Measures
Analyze Data and Draw
Conclusions
Identify Sources of Data
Implement Research Plan
© Novacrea 2014
1/22/2014