Young marketers Elite 2 - Assignment 9.2 - Brand Positioning - OanhDungHa

1. ASSIGNMENT 9.2 – [Brand positioning]
[Oanh-Dung-Ha]

2. Y O U N G M A R K E T E R S
Was born in 01/04/2013 as a CSR initiative of Redder Advertising
With the mission of Empower the next marketing generation
YM Elite Development Program
The exclusive training and
development program
empowering the best talents
in Young Marketers contest
with fundamental marketing
knowledge & professional
attitude.
YM Connection
The platform to connect
with and empower the
marketing/business clubs
or associations at
universities (hereby the
partners) to bring a part of
YMEDP to a bigger scale
and drive the partners’
activities to a better and
wider impact.
YM Initiatives
Empower
marketing for a
cause. A platform
to empower the
youth to make the
world a better
place to live.
Young Marketers contest
Inspire, empower and
seek for the talents in
Vietnamese students
nationwide.

3. COMPETITIVE ENVIRONMENT
Any educational organization/
competition in which our target
consumer might join to get accurate
marketing knowledge.
TARGET
18-24 years old. Students from
Vietnamese colleges & universities,
who have intention to build their
career in Marketing.
ROOT STRENGTHS
• Academic platform in Marketing
• Professional experience through YM Contest
INSIGHT
“I have intention to build my career in Marketing but I’m afraid of the crisis
on affirming this passion and following this dream. I want to be empowered
to assert my passion as well as enter the world of professional Marketing.”
B R A N D K E Y

4. BENEFITS
• Fundamental & practical knowledge
• Empowered to pursue your Marketing
desire
DISCRIMINATOR
Only Young Marketers empowers you by
your own professional attitude
REASON TO BELIEVE
• Professional & intensive contest
• Empower-ers are top Marketers in VN
• Owning professional knowledge system
VALUES, BELIEFS & PERSONALITY
Professional, Inspiring, Real experience,
Connection, Feasibility, Tend to
international standard
ESSENCE
Unleashing Youth
Marketing Potential

5. ROOT STRENGTHS
• Academic platform in Marketing
• Professional experience through YM Contest
COMPETITIVE ENVIRONMENT
Any educational organization/
competition in which our
target consumer might join to
get professional marketing
knowledge.
TARGET CONSUMER
18-24 years old. Students
from Vietnamese colleges &
universities, who want to
build their career in
Marketing.
“I have intention to build my career in Marketing but I’m
afraid of the crisis on affirming this passion and following
this dream. I want to be empowered to assert my passion
as well as enter the world of professional Marketing.”
BENEFITS
• Professional
& practical
• Empowered to
pursue your
Marketing desire
knowledge
VALUES, BELIEFS
PERSONALITY
Professional, Inspiring,
Real experience,
RTB
• Professional &
intensive contest
• Empower-ers are top
DISCRIMINATOR
Only Young
Marketers
empowers
you by your own
UNLEASHING
YOUTH
MARKETING
POTENTIAL
Connection,
Feasibility, Tend to
intn’l standard
Marketers in VN
• Owning
professional
knowledge
professional
attitude

6. To
(Target consumer)
• 18-24 years old. Students from Vietnamese colleges & universities
• Want to build their career in Marketing
Young Marketers
provides…
(Benefits)
• Professional & practical knowledge
• Empowered to pursue your Marketing desire
That…
(Discriminator)
Only Young Marketers empowers you by your own professional
attitude
That’s because…
(RTB)
• Professional & intensive contest
• Empower-ers are top Marketers in VN
• Owning professional knowledge system
B R A N D P O S I T I O N I N G S T A T E M E N T