Comparison of two Drugs markets using Marketing Tools

1. Comparison of Two Drugs:
Betnovate of GSK & Revital
of Ranbaxy
Using MARKETING STRATEGIES..
1

2. Presented By:
Philomen Prem
Sanjeev Kumar
Pawan Sharma
Mayur Gupta
Jayesh Raut
Ruchit Parmar Guided By: Vishal
Chavan
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3. Mc Kinsey Seven S Model
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4. Ge n e r i c
Ch a i n Va l u e :
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5. 5

6. SWOT Analysis:
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7. BCG Matrix
B
U
S High
I
N
E
S
S
G
R
O
W
T
H
R
A Low
T 7 Low
High Market Share
E

8. 8

9. Ansoff Matrix
Ex i s t i n g
Pr o d u c t s Ne w Pr o d u c t
Ex i s
t i n g
Ma r k
e t s
Ne w
Ma r k
e t s
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10. Business Strategies
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