The document discusses four uses and gratifications of media consumption: diversion, where people escape from everyday life by immersing themselves in media like magazines; personal relationships, where people use media to connect with others who enjoy similar music and activities; personal identity, where people learn about themselves by relating to how others are portrayed in media; and surveillance, where people use media to learn about events and topics of interest like bands' personal lives and tours.

1. Uses and gratification theory
For Kerrang! Contents page

2. • Diversion is when people escape from everyday
live by consuming media like TV, film, newspaper, and
magazine. In this case, the audience escape into the
world of rock and other music like that. They can
immerse themselves with the tours and the artists in
the articles.
• Personal relationships is when people use the
media to fit into social groups or to create a group of
people that enjoy the same medias. In this case people
are all into the same music type so can commune at
gigs and festivals.
• Personal identity is when you find out about
yourself by reading things in magazines, and the way
some people are reflected may reflect yourself. In the
contents page you can relate to the people by the why
they are dress and how they are acting in the photo.
• Surveillance is when the audience uses the media
to find out what is going on around us. In this case in
magazines where we can find out about the bands we
like and what goes on in their personal lives. In this
extract you can see surveillance on this here, where its
talks about the tour that they are doing and how they
feel about it.