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Methodology
1. Calculation market price
The market prices correspond to the average selling prices in the particular country.
Data retrieved: Beginning of month of publication
2. Calculation CPC
Average cost per click of a Google adwords campaign for the product.
Data retrieved: Beginning of month of publication
3. Calculation monthly searches
Based on the corresponding search keywords you find below.
4. Cost turnover ratio
It determines the quality of a marketing measure. The lower this factor is, the more efficient is the marketing
measure. Calculation = Costs / amount of sales
Assumption for the international ecommerce index: Conversion rate Ø = 2.5%
5. Search keywords for Rowenta 6010:
Germany: Bügeleisen / France: fer à repasser / the Netherlands: strijkijzer / Poland: zelazko / Denmark:
strygejern / Italy: ferro da stiro / Spain: plancha / UK: flat iron
6. Search keywords for Black & DeckerKS1500KL:
Germany: Kreissäge / France: scie circulaire / the Netherlands: cirkelzaag / Poland: piła tarczowa/
Denmark: rundsav / Spain: sierra circular / UK:circular saw
7. Search keywords for Desigual Macbee Seduccio:
Germany: Handtasche / Frankreich: sac à main / the Netherlands: handtas / Poland: torebka / Denmark:
Håndtaske / Finland: käsilaukku / Sweden: handväska / Italy: borsetta / UK: handbag
8. Search keywords for Thermaltake Tt eSPORTS Shock (white):
Germany: Headset / France: micro-casque / the Netherlands / Italy / Spain / UK: headset / Poland: słuchawki
9. Search keywords for Epson WorkForce WF-7525:
Germany: Drucker / France: imprimante / the Netherlands / Denmark / UK: printer / Poland: drukarka / Italy:
stampante / Spain: impresora
10. Search keywords for Hugo Boss Orange Opistol (blue)
Germany: Daunenjacke / France: doudoune / the Netherlands: donsjack / Poland: kurtka puchowa / Italy:
piumone /UK: down jacket