CMI presentation 12th October 2016, University of Derby

1. Hello and Welcome
12th October 2016
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#CMIsocial

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Social Media –
The Do’s and Don’ts for business

3. WARNING!!
Not all types of social media are for every type of
business and you don’t need to use them all.
If you are going to use more than one then you
need to have a coordinated strategy so you are
sending a consistent message.
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4. A brief introduction to Social Media
Why
Social
Media?
People are talking about you and your business and your industry
and your clients; and your clients are talking about you and the
service you provide.
If you’re not part of the conversation you’re missing out.
People expect an immediate response, they don’t want to phone
or email.
Social media allows you to interact with them on a regular basis.
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What is Social Media?

6. Why is Social Media important?
Why
Social
Media?
•Why is it important to your business?
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7. Listening
Lists
Followers
Keywords
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9. Security
Password.
Privacy / Security Settings.
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10. Social Media Policy
You need one to protect your
business, your employees and your
customers.
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11. Social Media Strategy
Vital to ensure your social media
efforts deliver real results and
you’re not just using a scattergun
approach.
Supports overall business/
marketing strategy.
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12. Which Social Media platform do I choose?
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13. Your profiles – what they say about your
business and your brand
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Facebook Business Page
Promote goods/products Protects your friends and family
LinkedIn Business Page
Professional Social Network Defines your products and services
Your Website
Window to your brand Sets the tone about you
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14. Your profiles – what they say about your
business and your brand
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Instagram
Images tell a thousand words Fastest Growing network
Google+
Great for SEO Specific attraction
Twitter
Fastest for brand awareness Target your audience
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15. Your profiles – what they say about you
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LinkedIn
Online CV
Facebook
Opinions,
personal
information
Twitter
Chatter
About.me
page
More Personal
Blog
Have an
opinion
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16. Your behaviour online
Whether you are using a private account or a
business account, you are representing your
company.
Your behaviour needs to reflect the way you
behave at work and as required by the
company handbook/policies.
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17. Who owns a business account?
Generic accounts
Have clear policies
Make sure you know the password and change
it if an administrator leaves.
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19. LinkedIn
Largest Professional networking site.
Currently has over 450 million active accounts.
187 million unique visitors per month.
In 200 countries and 20 languages.
40% users check their account daily.
2 new members/second.
200 conversations per minute in LinkedIn groups.
More than 20 million accounts in the UK.
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21. Twitter
500 million tweets per day on average.
Timeline views in Q2 2014 was 173 billion.
Currently has over 500 million active accounts – can handle 8 quintillion accounts.
271 million unique visitors per month.
9.9 million accounts in the UK.
Average time spent per account per month = 170 mins.
40% users check their account daily (29% multiple times per day).
135,000 new accounts per day.
Average number of followers per account is 208.
There are 10 Million accounts in China – where it is banned.
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23. Facebook
There are 1.71 billion monthly active users.
There are 1.083 billion daily active users.
47% of Facebook users only access the platform through mobile devices.
83% of parents on Facebook are friends with their children.
Facebook adds 500,000 new users every day; 6 new profiles per second.
72% of all US online adults visit Facebook at least once a month.
Worldwide, 38.6% of the online population use Facebook.
The average (mean) number of friends is 338, and the median (midpoint) number
of friends is 200.
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24. Blogging
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25. Why blog?
Become a trusted source of information - an expert
in your field.
The “go-to” person for your industry.
Add new content to your site to keep it fresh.
Great for SEO.
People will recommend articles on your blog.
As opposed to directly recommending your
products or services.
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26. YouTube/ vlogs/ podcasts
These are great if you don’t like writing.
Dynamic content should be a vital part of your
business marketing plan.
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27. The 2nd largest search engine………
Titles are rich in key words for niche – whatever that is.
They always have a website link – so you can do more
research, get more information.
Can use tags and annotations.
Become a “You Tube mogul”.
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28. Images and storytelling
Instagram - The fastest
growing social network.
Vine.
Storify.
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29. Social Media for customer service
Bad news travels fast.
People expect to connect in the way they
choose.
People expect a response.
No barrier to personality.
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30. ‘Call it Gary, but don’t call it Cheese!’
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31. The Good Train Companies
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32. When Social Media goes wrong
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33. Thank you for listening…………
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34. For your free Social Media strategy review
please get in touch
Philippa Bowen
ignite@businessignitiongroup.co.uk
01332 346141
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