This document discusses the growing importance of video in corporate communications. It provides statistics showing that over 50% of companies already use corporate video and that video will account for 69% of consumer internet traffic by 2017. It also notes that mobile video viewing has increased significantly. The document advocates that video is engaging, dynamic, and can help companies differentiate themselves, increase conversions, and provide analytics. It provides examples of using video for external communications like product explanations and internal communications like training or announcements. Case studies are presented from companies that have used video for things like instruction manuals, presentations, and events.

1. VIDEO AS DRIVING FORCE
IN CORPORATE COMMUNICATIONS
Philip Swinnen
87seconds

2. Challenges

3. Source: European Monitor 2014
Challenges IN
CORPORATE COMMUNICATIONS
Top 4 issues for communication
management in Europe since 2008

4. short - didactic - dynamic
to-the-point - impactful - essential
engaging - clear - informative
Growing importance of
EFFECTIVE communications

5. CORPORATE VIDEO

6. Video Marketing
Facts 2014

7. Video Marketing
Facts 2014
50+%
OF COMPANIES is already using corporate video
(Axonn)

8. Video Marketing
Facts 2014
69%
BY 2017, VIDEO WILL ACCOUNT FOR
OF ALL
consumer internet traffic
(Cisco)

9. Video Marketing
Facts 2014
64%
OF MARKETERS
expect video to dominate their
marketing strategies in the near future
(Nielsen)

10. Video Marketing
Facts 2014
MOBILE VIDEO VIEWING
has
become
25%
over of ALL
online
viewing
(Ooyala)

11. Video Marketing
Facts 2014
Youtube receives over
1 BILLION
unique visitors per month
(Youtube)

12. “Video is the future of
content marketing”
–The Guardian,
July 2, 2014

13. WHY VIDEO?
• Engaging & dynamic
• Short & to-the-point
• Differentiate from competition &
include your branding
• Increase internet conversion
• Analytics & metrics
• Narrowcasting

14. THE Strength of
the play button

15. VIDEO CASES
EXTERNAL
communications
!
!
!
INTERNAL
communications
Company presentation
Product explanation
Financial reporting
!
!
!
CSR campaign
Change management
HR announcement
Instruction manual
Event communication
Market studies
!
!
!
Education and training
Rebranding

16. CASE STUDIES
87seconds

17. Instruction MAnUALS Daikin Europe

18. Instruction MAnUALS Daikin Europe

19. Company presentation Numm

20. Event communication Voka

21. Safety videos Hydrogenics

22. !meet our team
Thibaut
Founder
Philip
Country Manager !
Belgium
Violaine
Country Manager !
France
Loïc
Account Manager!
Alexandre
Motion Designer / HR
Alex
Motion Designer
Quentin
Creative Director
Thomas
Motion Designer
Chiara
Copywriter
Dimitri
Account Manager!
Elliot
Account Manager!

23. !our clients

24. Thank you
for watching
www.87seconds.com