131. Discovery via friends
⢠People who share your interests
⢠People who like your photographs
⢠People who live in Manchester and like
restaurants in Leeds
⢠Films that your married friends like
⢠Books that my relatives like
⢠Photographs taken in London before 2003
132. Discovery from strangers
⢠People who like wargaming
â and who live in Basildon
⢠People who like eHarmony (a dating site)
â And who are married
⢠Pastors who like Ann Summers (an adult
store)
⢠People who like Alcoholics Anonymous
â And who work for Microsoft
â Or who work for Google
133. In other words
⢠With Graph Search you can look up anything
that has been shared with you on Facebook
⢠Other people can find things you have shared
with them
134. Privacy issues
⢠Control who sees your Profile on the About
Tab
⢠Review photographs that you have shared or
been tagged in
⢠Review your posts with location tags in your
activity log
152. Concerns
â˘
â˘
â˘
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Should I worry about blurring out faces etc?
After all, it IS public data. Isnât it?
Do these people know that itâs public?
What responsibility, if any, do I have for or
with their data?
⢠At what point do we need worry about linking
A + B data to get C, which may be private?
153. More concerns
⢠Up to what point can we extrapolate?
⢠Does âliberal mindedâ in a âcomplicated
relationshipâ mean something that others
might think is a bit sleazy?
⢠If we donât think so, what about other people
who will?
154. Targeting selling
⢠Easy to find all the people who like Argos
⢠Then corrolate to those who also like
gardening
⢠Then who live in a particular area
⢠Promote a 20% off offer on lawnmowers!
⢠Is this acceptable? After all, itâs advertising
they might actually want!
155. Getting Graph Search
If this is what youâre seeing, then you donât have access to Graph Search