25 barriers to web 2 implementation

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Phil Bradley

Given at the ONLINE 2010 Conference, 30/11/10

Technologie Business

25 barriers to Web 2
implementation
... and how to overcome them.
Phil Bradley
http://www.philb.com

7. We can’t
blog. What if
people write
nasty things?

10. Our
bureaucracy
couldn’t work
with this stuff

11. What about
the porn and
other unsuitable
material?

12. What if our
staff spend all
day on these
things?

14. Staff don’t
want to learn
new things

16. We can’t
have everyone
doing their own
thing!

22. All
resources must
be available
equally to all

23. What about
all the legal
implications?

24. It might
contravene our
Acceptable Use
Policy

Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/
• Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/
• Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/
• Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/
• Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/
• Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/
• Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/
• Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/
• Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/
• Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/
• Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/
• Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/
• London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/
• Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/
• Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/
• Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/
• Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/
• Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/
• Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/
• No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/
• Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/
• Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/
• Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/
• Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/
• Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/
• Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/
• Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/
• Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/
• Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/
• Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/

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25 barriers to web 2 implementation

1. 25 barriers to Web 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com

2. 1. It’s just a fad

3. 2. We can’t measure its effectiveness

4. 3. We don’t have the time to do this

5. 4. We have to get it right first time

6. 5. What if the application goes down?

7. 6. We don’t own the resource and can’t brand it

8. 7. We can’t blog. What if people write nasty things?

9. 8. There are security implications

10. 9. It’s an IT issue and not your job

11. 10. Our bureaucracy couldn’t work with this stuff

12. 11. What about the porn and other unsuitable material?

13. 12. What if our staff spend all day on these things?

14. 13. It’s been filtered because of ‘x’

15. 14. Staff don’t want to learn new things

16. 15. We’ve never done it this way

17. 16. We can’t have everyone doing their own thing!

18. 17. IT can’t support all of this!

19. 18. These resources could be unreliable

20. 19. It has advertising

21. 20. But we have a CMS for that

22. 21. We can’t protect staff privacy

23. 22. All resources must be available equally to all

24. 23. What about all the legal implications?

25. 24. It might contravene our Acceptable Use Policy

26. 25. No. You can’t

27. So...

28. Change the conversation

29. What’s the worst that could happen?

30. Don’t ask ‘Who will let me?’

31. Say ‘Who will stop me?’

32. Thanks to:• Barbed wire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/ • Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/ • Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/ • Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/ • Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/ • Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/ • Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/ • Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/ • Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/ • Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/ • Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/ • Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/ • London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/ • Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/ • Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/ • Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/ • Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/ • Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/ • Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/ • No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/ • Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/ • Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/ • Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/ • Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/ • Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/ • Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/ • Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/ • Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/ • Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/ • Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/

25 barriers to web 2 implementation

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