Building a custom video (or photo) solution into your mobile or web applications can take considerable time and money. This document explores those costs and explains why our team at WellcomeMat decided to build Framesocket, a new help service aiming to help those who might want to build apps that leverage video, but without having to create the whole backend from scratch.

1. The Cost of Video
Building an Online and Mobile Video Platform In House
framesocket

2. In 2005, my business partner (Christian Sterner) approached
me with a problem he wanted to solve. A year later we launched
our first startup, a boot-strapped company called WellcomeMat.
@holaphil framesocket

3. @holaphil framesocket

4. WellcomeMat was going to help people watch property and
places online with real full-motion video. In five short years,
our company has evolved from a small team with a simple
idea to an internationally recognized service powering video
for the world's top real estate brands.
@holaphil framesocket

5. Example: WellcomeMat Partner Video Gallery
@holaphil framesocket

6. In 2009, we began recognizing more of our customers (and
consumers) using their mobile devices to share and explore real
estate online. With this insight, we decided to create an iPhone
app that would help our members record video tour of a property
or place, tag it's location, and instantly share the video online
with their clients.
@holaphil framesocket

7. WellcomeMat iPhone app
@holaphil framesocket

8. This simple idea would lead to an "ah ha" moment, the
conception of a service called Pegshot.
@holaphil framesocket

9. @holaphil framesocket

10. Pegshot helps anyone with a mobile phone share videos or photos
of what’s happening where they are. These “shots” can be tagged
to places, spaces or events and broadcasted online instantly.
@holaphil framesocket

11. Pegshot iPhone app
Pegshot Demo
@holaphil framesocket

12. However, building custom video (or photo) solutions into
your mobile or web applications takes lots of time and
considerable investment.
@holaphil framesocket

13. The Cost of Development
Time = $$
@holaphil framesocket

14. Building an Encoding Platform
160 Hours x $125/hr*
Not including QA testing, learning curve, etc.
@holaphil *Estimate

15. Building an Encoding Platform
= $20,000+*
Not including QA testing, learning curve, etc.
@holaphil *Estimate

16. Design/Develop a Video Player
100 hours x $100/hr*
Wireframing, Design, QA, etc.
@holaphil *Estimate

17. Design/Develop a Video Player
= $10,000+*
Wireframing, Design, QA, etc.
@holaphil *Estimate

18. Total Cost for Media Integration
2-3 Months of time + $30k*
Probably an underestimate
@holaphil *Estimate

19. So the question we asked ourselves...
@holaphil framesocket

20. How can we help other Founders & Developers solve video
without them having to experience the cost of solving video?
@holaphil framesocket

21. framesocket
A foundation that solves the most important problems with
implementing video, easily and affordably.
Build video (or photo) solutions into your Desktop, Mobile,
and Web applications for only $25/month*.
*Variable CDN charges apply. Click here for details.
@holaphil framesocket

22. Video Integration Cost/Time Comparison
On Your Own w/ Framesocket
$25/month + Time = 1-7 days
$30,000*
Time = 1-3 months
@holaphil *Estimate

23. Get an API key. Create your account here:
https://framesocket.com/signup
@holaphil framesocket