Virals are a marketing technique where a message in the form of a video, game, or image is passed voluntarily between potential consumers online. This allows the message to reach a large target audience in an inventive way at low cost. For a viral to be effective, it must be short, remixable, shocking, generate interest to investigate further, and be appealing so people are motivated to share it through blogs, videos sites, forums, and social media. The goal is to create content that potential customers will want to spread organically rather than through traditional paid advertising methods.

1. Virals What are virals, and what makes them so effecive in marketing?

2. Marketing in the old days Information Potential Consumer With the old media, such as television radio and billboards, the information is delivered to the potential consumers.

5. What’s a Viral ? Users of internet (=consumer) are using the internet for various things Consumer Information Entertainment Interests

6. What’s a Viral The function of a viral Unwanted information Wanted information

8. The way of the Viral The purpose is to make get the interest of the potentials, and make them pass around the video (with the message) voluntarily. Viral Interest Viral get’s passed on Message get’s through to the target group

12. Good Viral material

13. Good Viral Material