2. Type of video?
“Still Into You” is a concept and performance based
music video
• Performance: Throughout the course of the
video, there were a range of shots and close-ups
of the lead singer, Hayley Williams, singing the
lyrics, and the members of the band, interspersed
between panning shots of the action.
• Concept: Although the music video includes a
range of shots of the lead singer performing, the
concept is unrelated to the lyrics or soundtrack.
There are a variety of long shots and panning
shots of ballet dancers, the band riding on BMX
bicycles, rowing in balloons and fireworks, all of
which don’t link to the meaning of the song and
leaves the audience confused but eager to re-
watch it
4. The quirky, concept-based footage of the ballet dancers and BMX bicycles and general
random-nature of the video evoke an interested and entertained reaction in the viewer, and
encourage them to not only revisit the video, but download and listen to the song associated
with it. The tune, much like the video is upbeat, fun and light-hearted, evoking similar
emotions in the listener as did the video, selling the song as a result.
The bright, multi-coloured costume of the lead singer, such
as the quirky melting tights and items which emphasise
striking neon orange, yellow and pink shades, paired with
funky misé en scene makes the music video eye-catching
and memorable. The bright lighting and fast-pace tempo of
the footage also engages the audience and leaves them with
a strong impression of the video.
5. “Still Into You” is not a narrative-based music video and so doesn’t give a better
understanding of the song, per say. However, the action on the screen commands the
attention of the viewer enough so that they concentrate and listen to the lyrics as well as
watch the video, helping to convey a better understanding of the lyrics an meaning behind
the song.
The video is very entertaining in its random but fun shots of the band acting with various
props, ballet dancers and rowing in a floor filled with balloons, and although the video
doesn’t particularly showcase any talents of the lead singers like acting or dancing, there is
movement and a performance element to the action onscreen, enticing the audience.
6. The bright visual spectacle of the video and quirky footage make the video engaging for first,
second and third time watchers, and increases the song’s chances of selling CDs and DVDs on
a large scale, as the video positively promotes the band, soundtrack, and album.
The video’s release on YouTube makes it accessible for everyone and easy to view
continually, increasing the amount of exposure the single and the band receives. The video is
appealing and enjoyable, not so quirky as to be confusing and a struggle to watch, and
portrays Halyley Williams and Paramore as well as talented, exciting and energetic, qualities
which will appeal the band to mass audiences, and expand the band’s fan base. The single is
also pop-rock, a genre popular to the general public and a hybrid genre, allowing “Still Into
You” to integrate into two types of fans.
7. Target Audience: Reactions?
(Established) Paramore Fans
New Audiences
I liked the video. I’ve never heard of
Paramore before but I really liked the
video as well as the song. It was catchy
and the video was interesting. I loved
the ballet dancers and the lead singer,
particularly her outfit.
I can definitely see myself listening to a
lot more Paramore after watching the
video and searching their other music
videos.
I LOVED the video! The video was
amazing and excelled my expectations,
but surprised as it was different to other
videos the band has made such as
“Decode” and “Misery Business”. The
new album = new direction and image,
which the video shows as its different
compared to past videos. It was better
in some ways such as featuring all the
band members, and that it was fun and
quirky. The band also described making
the video as fun. My favourite part was
when Taylor (a member of the band)
danced to the fireworks.
8. Conclusion
In conclusion, the music video for “Still into you” by
Paramore does fulfil the purposes of a music video, using a
range of engaging imagery and footage, eye-catching and
capturing misé en scene, aptly timed action and quick jump
cuts which set a fast tempo and encourages return to the
video to rewatch.
