Phase2 and Robin Hood Foundation present at DrupalCon Portland about how Robin Hood foundation was able to leverage Drupal to help fight poverty in NYC.

1. Building Bridges, Connecting Communities
Brian McMurray, Heather Johnson, John Robert Wilson, Molly
Byrnes, Steven Merrill.
Government, Non-profit and Education
Thursday, May 23rd 10:45am – 11:45am.
Weathering Storms: How Robin Hood Uses
Drupal to Fight Poverty
Tuesday, May 28, 13

2. https://www.robinhood.org/drupalcon
#p2robinhood #drupalcon
@phase2
@RobinHoodNYC
Tuesday, May 28, 13

3. Molly Byrnes
@mabfire
John Robert Wilson
@JohnRobertWilso
Steven Merrill
@stevenmerrill
Brian McMurray
@bmcmurray
Heather Johnson
@johns582
@RobinHoodNYC
@phase2
Tuesday, May 28, 13

4. •Finds and funds the most effective poverty-fighting organizations in NYC
•Gives 100% of all donated funds to grantees. All operating costs are paid by our Board
•Provides ongoing input and guidance to foster success
•Measures performance using a metrics-based approach
WE INVEST IN
THE BEST
WHAT IS ROBIN HOOD?
Tuesday, May 28, 13

5. ROBIN HOOD IS NEW YORK CITY’S
LARGEST POVERTY FIGHTER.
Tuesday, May 28, 13

6. ROBIN HOOD IS THE LARGEST PRIVATE FUNDER
OF EMERGENCY FOOD IN NEW YORK CITY.
Tuesday, May 28, 13

7. ROBIN HOOD IS THE LARGEST
PRIVATE FUNDER OF JOB TRAINING
PROGRAMS IN NEW YORK CITY.
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8. EVERY YEAR, ROBIN HOOD-FUNDED
SCHOOLS PROVIDE A FIRST-CLASS EDUCATION
TO 45,000 CHILDREN IN NEW YORK CITY.
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9. ROBIN HOOD IS THE LARGEST
PRIVATE FUNDER OF HOMELESS SHELTERS IN
NEW YORK CITY.
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10. ROBIN HOOD IS THE LARGEST PRIVATE FUNDER OF
PROGRAMS FOR NEWBORNS IN NEW YORK CITY.Tuesday, May 28, 13

11. • Unleash the Editors
• Adapt and Change -- Fast
• Small Potatoes (Except When We Think Big)
Challenges
Tuesday, May 28, 13

12. • 70-person interactive firm using open source since 2001
• Full-service firm providing digital strategy, design & development services
• Verticals include: Government & Public Policy, Publishing & Digital Media,
Higher Education, and Non-Profits & NGOs
• Drupal community leaders - contributors/innovators/maintainers
• Headquartered in DC, with an office in NYC and a nationwide staff
presence that includes Atlanta, Indy, Austin and San Francisco
About Phase2
Tuesday, May 28, 13

13. CHALLENGE #1: UNLEASH THE EDITORS!
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14. Create new
content
Update
Images &
Assets
Modify
styles &
themes
YOU ARE HERE
• Site Header is flash
• No new "content types" - EVER!
• One theme to rule them all
• Styles fixed and immutable
• Single webserver with single DB
Challenge #1 Unleash the Editors!
Highly Limiting Environment
Tuesday, May 28, 13

15. Challenge #1 Unleash the Editors!Source: http://groups.drupal.org/node/150794
Tuesday, May 28, 13

16. Challenge #1 Unleash the Editors!Source: http://groups.drupal.org/node/150794
Tuesday, May 28, 13

17. • Dynamic and high design elements
• Stretching the line of ‘what is content
in Drupal’
• Editor autonomy
Challenge #1 Unleash the Editors!
Tuesday, May 28, 13

18. Challenge #1 Unleash the Editors!
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19. Challenge #1 Unleash the Editors!
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20. Behind the Beans...
• Disconnect between blocks and nodes
• Two different Editorial Processes
• The Bean Module bridges that gap.
• (Block Entities Aren’t Nodes)
• http://drupal.org/project/bean
Challenge #1 Unleash the Editors!
Tuesday, May 28, 13

21. Challenge #1 Unleash the Editors!
Adds Editorial UI For Blocks
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22. http://drupal.org/project/embeddable Challenge #1 Unleash the Editors!
Embeddables + WYSIWYG
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23. Challenge #1 Unleash the Editors!
Template Field
http://drupal.org/project/template_field
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24. Challenge #1 Unleash the Editors!
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25. Challenge #1 Unleash the Editors!
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26. Challenge #1 Unleash the Editors!
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27. Challenge #1 Unleash the Editors!
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28. Challenge #1 Unleash the Editors!
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29. Challenge #1 Unleash the Editors!
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30. Challenge #1 Unleash the Editors!
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31. CHALLENGE #2: ADAPT AND CHANGE – FAST!
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32. Challenge #2 Adapt & Change - Fast!
Sandy Relief
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33. Even More Performance and Flexibility... Fast!
Challenge #2 Adapt & Change - Fast!
Sandy Relief
• Biggest private music event in history
• Prep for 450M uniques
• 3.5 weeks to prepare
• 3 distinct design iterations
• $50 million raised for relief
Tuesday, May 28, 13

34. • Single Check Box
• Microsite within a site
• Editors using tools in
unique ways
• Page creation workflow
intact
Challenge #2 Adapt & Change - Fast!
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35. Challenge #2 Adapt & Change - Fast!
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36. CHALLENGE #3: SMALL POTATOES
(EXCEPT WHEN WE THINK BIG)
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37. • Physical Hardware for
Legacy CMS
• Event-driven traffic spikes
• Scale to meet demand
• Security
Challenge #3 Small Potatoes
Hosting Challenges
• CRM data import/export
• Phased rollout
• Drupal for content
• Donation portion on legacy .NET
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38. Challenge #3 Small Potatoes
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39. Challenge #3 Small Potatoes
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40. Challenge #3 Small Potatoes
Hosting Challenges
• RackConnect
• VM/Dedicated Interconnect
• Cloud load balancers
• Rackspace Cloud
• SSD block storage
• OpenStack API
• Managed server level
• Fanatical Support™
Tuesday, May 28, 13

41. Challenge #3 Small Potatoes
An Uninteresting Month
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42. Challenge #3 Small Potatoes
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43. Challenge #3 Small Potatoes
SSL Termination
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44. Challenge #3 Small Potatoes
Non-SSL Traffic
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45. Challenge #3 Small Potatoes
SSL Traffic
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46. Challenge #3 Small Potatoes
The Case for Proxies
• Enable the Drupal / .NET split
• Varnish and nginx use little CPU
• Scale SSL termination separately
• Use ssl_session_cache
• nginx delivers to slow clients
Tuesday, May 28, 13

47. Challenge #3 Small Potatoes
Administrative Assistant
Physical Load Balancer proxy1 / proxy2
*.aspx
*.ashx
*.axd
/media/
/css/
/js/
/admin/
• Legacy CMS uses /admin
• There's a Module For That™
• http://drupal.org/project/rename_admin_paths
Tuesday, May 28, 13

48. Tuesday, May 28, 13

49. Challenge #3 Small Potatoes
100x Daily Traffic Increase
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50. Challenge #3 Small Potatoes
Rewrites
nginx
Varnish
http://robinhood.org/121212/
http://121212concert.org/
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51. Challenge #3 Small Potatoes
Anatomy of a Spike
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52. Challenge #3 Small Potatoes
121212concert.org
DFW - Dallas Datacenter
O
ORD - Chicago Datacenter
app2app1 app3 app2app1 app3
Cloud LB, port 80 Cloud LB, port 80
Akamai GTM DNS
Akamai Production DNS CNAME
Tuesday, May 28, 13

53. THANK YOU
Questions?
Tuesday, May 28, 13

54. Building Bridges, Connecting Communities
Evaluate this session at:
http://portland2013.drupal.org/session/weathering-
storms-how-robin-hood-uses-drupal-fight-poverty
Thank you!
What did you think?
Tuesday, May 28, 13