Pew Internet Project Director Lee Rainie will present findings about the state of digital differences at the Georgetown Public Policy Institute’s Annual Conference on Capitol Hill.

1. Use of digital technology by different income groups
The current state of digital differences
Georgetown University Public Policy Forum – Cannon Caucus Room
February 22, 2013
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Twitter: @Lrainie
PewInternet.org

2. Internet users – 85% of adults
December 2012
100%
80%
60%
95% 99%
90%
40%
73%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

3. Broadband at home – 68% of adults
December 2012
100%
80%
60%
86% 89%
40%
71%
47%
20%
0%
Under $30K $30K-$50k $5K-$75K Over $75K

4. Cell phones - 89% of adults
January 2013
100%
80%
97% 97%
89%
85%
60%
Under $30K $30K-$50K $50K-$75K Over $75K

5. Smartphones - 47% of adults
December 2012
100%
80%
60%
40%
70%
58%
20% 45%
30%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

6. Mobile internet access
and its special role for
some

7. Access internet via phone
% of cell owners September 2012
100%
80%
71%
60%
60%
52% 51%
40%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

8. Mobile factoids
• 2-4% of poorer internet users ONLY access
internet wirelessly
• 17% of cell owners of all classes do most of
their online browsing on their phones
• Half (51%) of African-American cell internet
users do most of their online browsing on
their phone, double the proportion for whites
(24%). Two in five Latino cell internet users
(42%) also fall into the “cell-mostly” category.

9. Cell phones and internet access
% of “cell internet” users and their main access
Mostly cell Mostly something else Both equally
80%
74% 72%
70%
60%
54%
50%
43% 45%
40%
32%
30%
20%
19%
15%
12% 10% 11%
10%
9%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

10. Insights about online
job searches by
household income

11. Online job searches
May 2011 survey
% all adults % internet users
70%
63% 63%
60% 57% 56%
50%
40%
30% 27% 27%
24%
20%
20%
10%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

12. How people seek help on jobs and finances
April 2009
Poor are the least likely to say they access any common
resources – 22% vs.15% of better off
$30K and above $75K and above
-46% newspaper, mags, -53% internet
books -49% newspaper, mags,
-42% friends/family books
-40% TV, radio -46% TV, radio
-27% internet -37% financial professional
-15% financial professional -33% friends/family
-7% “other” -4% “other”

13. Job resources at libraries
• Poorer people are more likely than the better
off to say job resources at libraries are “very
important” (75% vs. 57%)
• Among library computer users, poorer people
are twice as likely as the better off to use
library technology for job-search and
applications (46% vs. 18%)

14. Other devices

15. Desktop or laptop - 78% of adults
December 2012
100%
80%
60%
96%
89%
40% 81%
59%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

16. Tablet- 31% of adults
100%
January 2013
80%
60%
40%
50%
20%
26% 30%
24%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

17. Internet activities

18. Email – 76% of adults
December 2012
100%
80%
60%
96%
88%
40% 81%
59%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

19. Search engines
% of internet users in February 2012
Ever "Yesterday"
100% 97% 95%
93%
84%
80% 76%
66%
60%
54%
45%
40%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

20. Health information in past 12 months
% of internet users in September 2012
100%
80%
60%
40% 81% 80%
71%
65%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

21. Use social networking sites – 54% of adults
December 2012
100%
80%
60%
40%
65%
56% 60%
48%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

22. Cell phone activities

23. Mobile pix
% of cell owners September 2012
100%
90%
83% 85%
80% 77%
60%
40%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

24. Texting
% of cell owners September 2012
100%
89% 90%
80% 78% 78%
60%
40%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

25. Use email via phone
% of cell owners September 2012
100%
80%
70%
60% 56%
45%
39%
40%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

26. Use social networking site on phone
% of cell users in April 2012
Ever "Yesterday"
80%
60%
48%
45%
38% 40%
40% 36%
32%
29%
25%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

27. Get news on phone
% of cell users in April 2012
Ever "Yesterday"
60%
53%
43%
40%
33%
31%
29%
22%
20%
19%
11%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

28. Do banking on phone
% of cell users in September 2012
60%
40%
34% 35%
31%
27%
20%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

29. Get health information on phone
% of cell users in April 2012
Ever "Yesterday"
40%
35%
32%
30%
25%
25% 23%
20%
20%
15%
10%
4% 5%
5% 3% 2%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

30. Visit govt. website on phone
% of cell users in April 2012
Ever "Yesterday"
40%
35%
30%
25%
22% 21%
20%
15% 14%
15%
10%
5% 3% 4% 4%
2%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

31. Other social media

32. Social media – Twitter
% of internet users in January 2013
30%
25%
20%
15%
10%
16% 16% 17%
14%
5%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

33. Social media – LinkedIn
% of internet users August 2012
40%
35%
30%
25%
20%
34%
15%
24%
10% 20%
5%
7%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

34. Social media – Pinterest
% of internet users December 2012
25%
20%
15%
23%
10%
18%
15%
5% 10%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

35. Social media – Instagram
% of internet users December 2012
20%
15%
10%
15%
14%
12% 12%
5%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

36. Social media – Tumblr
% of internet users December 2012
15%
10%
5%
8%
6%
5%
3%
0%
Under $30K $30K-$50K $50K-$75K Over $75K

37. Thank you!