Director Lee Rainie describes how the social world of “networked individuals” is different from previous generations and how libraries can plug into the information needs and habits of this new tribe of media users. More at pewinternet.org

1. How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium Email: Lrainie@pewinternet.org Twitter: @Lrainie

2. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home <20% watch video online 53% own a cell phone 0% connect to internet wirelessly <10% use “cloud” 0% tech social network users = slow, stationary connections built around my computer 2010 74% of adults use internet 65% with broadband at home >55% watch video online 85% own a cell phone 57% connect to internet wirelessly >two-thirds use “cloud” 46% tech social network users = fast, mobile connections on outside servers and storage April 22, 2010 2

3. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Adapted from Tom Wolzien, Sanford C. Bernstein & Co 3

4. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console Appsgame console paper Satellite radio e-reader / Kindle storage sticks/disks iPade-reader/Kindle iPad Adapted from Tom Wolzien, Sanford C. Bernstein & Co 4

5. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things” Adapted from Tom Wolzien, Sanford C. Bernstein & Co 5

6. 45% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic iPad Radio stations camcorder/camera PDA/Palm game console App game console paper Satellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle 52% of adults own laptops – up from 30% in 2006 42% of adults own game consoles 4% of adults own tablet computer - iPad 5% of adults own e-book readers - Kindle 47% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co 6

8. ~50% share photos

9. 33% create content tags

10. 32% contribute rankings and ratings

11. 30% share personal creations

12. 26% post comments on sites and blogs

13. 24% use Twitter / other status update features

14. 15% have personal website

15. 15% are content remixers

16. 14% are bloggers

17. 4% use location-sharing servicesProduct Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co 7

18. 8 Information and media ecosystem changes Volume of information grows Variety of information sources increases Velocity of information speeds up Venues change -- times and places to experience media enlarge

19. 9 Information and media ecosystem changes Vigilance – attention to information and media expands AND contracts Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality Valence -- relevance of information improves as customization/search tools emerge Vivid -- social networks are more evident and more important as “coping” structures

20. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co 10

21. Behold the idea of networked individualismBarry Wellman – University of Toronto The turn from groups to social networks = a new social operating system 11

22. Networked Individuals have a different … Sense of information availability – it’s ambient Sense of time – it’s oriented around “continuous partial attention” Sense of community and connection – it’s about “absent presence” Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences 12

23. 13 Implications for libraries – 1 You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs

24. 14 Implications for libraries – 2 You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

26. Curatinginfo means more than collections

28. 17 How do you…. get his/her attention? use your traditional services (they still matter!) offer alerts, updates, feeds be available in “new” places find pathways to people through their social networks

29. 18 How do you…. help him/her acquire information? make sure to offer services and media in many places find new ways to distribute your collections point people to good material through links participate in conversations about your work with your patrons

30. 19 How do you…. help him/her assess information? exploit your skills in knowing the highest quality material aggregate the best related work when you make mistakes, seek forgiveness

31. 20 How do you…. assist him/her act on information? offer opportunities for feedback offer opportunities to learn how to use social media offer opportunities for community building

32. 21 Why good social networks (and social networking) matter Healthier Wealthier Happier More civically engaged = better communities

33. 22 Thank you! Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500