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Older adults and technology
Kathryn Zickuhr
Research Associate, Pew Research Center’s Internet Project
April 29, 2014
JASA – New York, NY
@kzickuhr | @pewinternet | @pewresearch
April 29, 2014 2www.pewinternet.org
About Pew Research Center
Does not promote specific technologies or make
policy recommendations
pewresearch.org/internet
@pewresearch (all topics)
@pewinternet (internet & tech)
Data in this talk based on nationally representative
telephone surveys of U.S. adults
Most seniors own cell phones and computers,
but mobile devices are still catching on
3www.pewinternet.org
January 2014 data
78%
62%
22% 25%
92%
75%
55%
42%
Cell phone Desktop/laptop Smartphone Tablet
Seniors 65+ All adults 18+
April 29, 2014
www.pewinternet.org
Older adults and the internet
• 59% of adults ages 65+ use the internet
• Once seniors are online, it becomes a regular part
of their lives:
• 71% go online every day
• 82% go online at least weekly
April 29, 2014
5www.pewinternet.org
September 2013 data
74
68
47
37 39
90
65-69 70-74 75-79 80+ < $30k
/year
$75k+
/year
Among seniors, internet use varies by
age and household income
April 29, 2014
March 26, 2014 www.pewinternet.org
Most offline
seniors say
they would
need help if
they wanted
to go online
in the future
May 2013 - Among adults ages 65 and older who do not
use the internet or email (n=214)
Would need help
66%
Don’t know/
refused (3%)
Would not want
to start (VOL.)
16%
Know enough
to do it on my
own (13%)
March 26, 2014 www.pewinternet.org
Data from upcoming OATS/NYLS report
Top motivations for getting online:
Among online seniors ages 65+
• 75% - Easier to communicate with family and
friends
• 58% - Shopping
• 53% - Health information
Fewer rank managing finances, finding bargains, or following
community news as highly, though many say they are important overall.
www.pewinternet.org
Data from upcoming OATS/NYLS report
• Once online, 56% say it would be “very hard” to
give up the internet
• Value the internet most for communicating with
family and friends, vs commerce or info
However, email > social media (though SNS
use is growing)
April 29, 2014
www.pewinternet.org
Most online seniors use email, though
half now use SNS
88
51
46
27
Online seniors All seniors (including offline)
Email Social networking sites
April 29, 2014
7/1/2014 www.pewinternet.org
Among seniors who
go online*, 56%
would need help if
they wanted to use
social networking
sites to connect with
friends or family.
*but do not currently use social networking sites
September 2013 data
7/1/2014 www.pewinternet.org
Seniors who use
social networking
sites socialize more
frequently with
friends and family
members— even
when even after
controlling for factors
like age and income.
September 2013 data
www.pewinternet.org
Thank you!
Kathryn Zickuhr
Pew Research Center’s Internet Project
kzickuhr@pewresearch.org
twitter.com/kzickuhr
More information:
Older Adults and Technology Use
http://pewinternet.org/2014/04/03/older-adults-and-technology-use/
Who’s Not Online and Why
http://pewinternet.org/2013/09/25/whos-not-online-and-why/
April 29, 2014

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Older adults and technology

  • 1. Older adults and technology Kathryn Zickuhr Research Associate, Pew Research Center’s Internet Project April 29, 2014 JASA – New York, NY @kzickuhr | @pewinternet | @pewresearch
  • 2. April 29, 2014 2www.pewinternet.org About Pew Research Center Does not promote specific technologies or make policy recommendations pewresearch.org/internet @pewresearch (all topics) @pewinternet (internet & tech) Data in this talk based on nationally representative telephone surveys of U.S. adults
  • 3. Most seniors own cell phones and computers, but mobile devices are still catching on 3www.pewinternet.org January 2014 data 78% 62% 22% 25% 92% 75% 55% 42% Cell phone Desktop/laptop Smartphone Tablet Seniors 65+ All adults 18+ April 29, 2014
  • 4. www.pewinternet.org Older adults and the internet • 59% of adults ages 65+ use the internet • Once seniors are online, it becomes a regular part of their lives: • 71% go online every day • 82% go online at least weekly April 29, 2014
  • 5. 5www.pewinternet.org September 2013 data 74 68 47 37 39 90 65-69 70-74 75-79 80+ < $30k /year $75k+ /year Among seniors, internet use varies by age and household income April 29, 2014
  • 6. March 26, 2014 www.pewinternet.org Most offline seniors say they would need help if they wanted to go online in the future May 2013 - Among adults ages 65 and older who do not use the internet or email (n=214) Would need help 66% Don’t know/ refused (3%) Would not want to start (VOL.) 16% Know enough to do it on my own (13%)
  • 7. March 26, 2014 www.pewinternet.org Data from upcoming OATS/NYLS report Top motivations for getting online: Among online seniors ages 65+ • 75% - Easier to communicate with family and friends • 58% - Shopping • 53% - Health information Fewer rank managing finances, finding bargains, or following community news as highly, though many say they are important overall.
  • 8. www.pewinternet.org Data from upcoming OATS/NYLS report • Once online, 56% say it would be “very hard” to give up the internet • Value the internet most for communicating with family and friends, vs commerce or info However, email > social media (though SNS use is growing) April 29, 2014
  • 9. www.pewinternet.org Most online seniors use email, though half now use SNS 88 51 46 27 Online seniors All seniors (including offline) Email Social networking sites April 29, 2014
  • 10. 7/1/2014 www.pewinternet.org Among seniors who go online*, 56% would need help if they wanted to use social networking sites to connect with friends or family. *but do not currently use social networking sites September 2013 data
  • 11. 7/1/2014 www.pewinternet.org Seniors who use social networking sites socialize more frequently with friends and family members— even when even after controlling for factors like age and income. September 2013 data
  • 12. www.pewinternet.org Thank you! Kathryn Zickuhr Pew Research Center’s Internet Project kzickuhr@pewresearch.org twitter.com/kzickuhr More information: Older Adults and Technology Use http://pewinternet.org/2014/04/03/older-adults-and-technology-use/ Who’s Not Online and Why http://pewinternet.org/2013/09/25/whos-not-online-and-why/ April 29, 2014

Editor's Notes

  1. We’re the public opinion, “just the facts”, non-advocacy, non-policy part of the Pew universe.
  2. As of January 2014, as many (or more) seniors own a tablet computer (25%) as a smartphone (18/22%, depending on survey) Among adults 80 and older, only 5% own a smartphone. Just 18% of seniors would feel comfortable learning to use a new device (like a tablet or smartphone) on their own. This only rises to 29% among seniors who already own one of these devices.
  3. Among offline seniors: Just 5% say they would like to start using the internet or email. 9% have used the internet in the past, but have since stopped for some reason. 22% say that someone else in their household goes online Data from upcoming OATS/NYLS report (Horrigan): 36% of online seniors have had either computer or internet training Those who had training are more likely to say internet has had bigger impact on their lives
  4. Communication with family and friends most by email—almost half of online seniors use SNS, but almost all use email. Once online, 56% seniors say communicating with family and friends is “very important”. Fewer rank “trusting activities” such as managing finances, bargains, or community info as highly, though many also say they are important overall.
  5. 56% say it would be “very hard” to give up the internet, more than say this about cable TV (47%), their cellphone (45%), or their landline phone (45%).
  6. 88% of online seniors (51% of all seniors) use email; 46% of online seniors (27% of all seniors) use social networking sites.