Mary Madden, Senior Research Specialist for the Pew Research Center's Internet & American Life Project, presented these slides to the Media-Smart Youth meeting at NIH on June 2, 2009. Her presentation discussed the integration of the internet into daily life and what this means for educational programs that seek to engage youth through new media.
AWS Community Day CPH - Three problems of Terraform
Eating, Thinking and Staying Active with New Media
1. Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting
5. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections
6. Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.
8. Online activity pyramid: by generation The vast majority of online adults from all generations uses email and search engines. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. Generations Online in 2009 Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs)