New Product Development Strategies conference, Vienna, June 2010 Petra Söderling, Nokia

1. Next Level of Market Insights and Research Methods matching Consumer Preferences Petra Söderling, June 7, 2010 New Product Development Strategies Vienna, Austria

2. The Homer: "…power like a gorilla, yet soft and yielding like a nerf ball…" The Homer: Features Large beverage holders Little ball on top the aerial Bowling mascot on the hood Horns that play La Cucaracha Sound-proof bubble for the kids Huge motor Big Fins Price: 82.000 USD

3. Agenda: - Design by community - Symbian ideas - Traffic Works - Nairobi music project - Nokia Pilots - Awarenet

4. Design by community

8. Design by Community The schedule: March 15 - Display and UI March 22 – Size and shape March 29 – Materials April 5 – Operating system April 12 – Connectivity April 19 – Camera April 26 – Enhancements May – Design concept sketches May – Design render The Datasheet Check back every week to watch the device take shape, with the latest specs added as you vote for them. Display and user interface Display: 4-inch capacitive 16:9 Power button, camera, zoom and volume button controls Size and shape Shape: Monoblock Dimensions: 60 x 110 x 6-10mm Extras: Auto lens cover Materials Material: Aluminium Finish: Soft touch Colour: Single colour Durability: Super strength Operating system Open source operating system with unlimited multitasking. The DbC OS 1 sports temperature and location sensors so your device constantly monitors your whereabouts and the local conditions. Device-based storage is supported. The majority of OS functionality responds to touch control. Connectivity Support for 802.11 n/b/g wireless standards. USB 3 connectivity. HDMI connectivity. Cable charger. Dolby Surround Sound. Camera 8-megapixel 4X optical zoom Dual LED and Xenon flash HD video capture Instant image capture Enhancements Kinetic power booster Multiple OS support Surround Sound Speakers Upgradable Flash memory Upgradable image sensor

9. Symbian Ideas

11. Ideas.Symbian.org

12. Ideas.Symbian.org

13. Ideas.Symbian.org

14. Ideas.Symbian.org

15. Nokia Traffic Works

16. Nokia Research Center Traffic Works – Community Enhanced Traffic http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!

17. Nairobi music project

18. Nokia Research Center - Nairobi music project http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded

19. Pilots

28. Use scenario – at a concert, creating a community and finding content Pilot case - Awarenet

29. Create a question to your ad-hoc community

30. Your device connects automatically to other devices

31. Message spreads automatically to nearby devices

32. They in turn spread it further

33. It spreads automatically to a network of devices

34. Soon you find out that someone has the song you want

35. You accept and receive it