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Forgetfancont, measureengagement - Facebook Marketing Analytics Tools

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Forgetfancont, measureengagement By Jan Rezab, 26. 5. 2011, Paris
Company Overview Facebook marketing experts Presenter: Jan Rezab, CEO of the company Founded in Oct. 2008, management owned Team of 35 people based in Europe– Prague, opening in London & San Francisco Facebook consultancy for Socialbakers.com Actively developing apps, over 150 developed Facebook apps Facebook statistics and research Measuringpages, countries, brands, media companies 2
Newsfeed & Whyisthenewsfeedexciting? NFO
LiketheLike! & Foreveryusersthat . something on yourwebsite, itgenerates on average3 – 4 clicksback to yoursitefromFacebook! + don‘tforgettheimpressions | www.Socialbakers.com
Differentpossibilities on Facebook & ON-FACEBOOK PAGES APPLICATIONS ADS + TABS | www.Socialbakers.com
FACEBOOK NEWSFEED & ADS APPLICATIONS PAGES | The Facebook marketing experts
FACEBOOK PAGE & | The Facebook marketing experts
Reveallandingtab & ,[object Object]
PLAYBOY | The Facebook marketing experts
Differentpossibilities on Facebook & OFF-FACEBOOK LOG-IN LIKE CONTENT LIKE BOX –for FAN COLLECTION COMMENT SEND
KPIs
Brand identification & STARBUCKS Category: Coffee retail Competitors Key market stats Category Performance | www.Socialbakers.com
Engagement rate
Global vs. Local Global engagement
Social Media Analytics How do wemeasure a successfulFacebookpage? FANS - Size, reach, and growthofthefanpage ENGAGEMENT - User interactions and engagement to content COMMUNITY - Community management, response rate, keyinfluencers COMPETITORS - Compareallofthatwithcompetitors DEEP INFO | www.Socialbakers.com
SocialbakersMarket KPI‘s | www.Socialbakers.com
SocialbakersMarket KPI‘s | www.Socialbakers.com
SocialbakersMarket KPI‘s
SocialbakersMarket KPI‘s
KeyInfluencers Identify your key influencers
SocialbakersMarket KPI‘s GAP
Super fans Super fanScore
Competition & | www.Socialbakers.com
Deapsocial media reports & Collection of user data always in compliance with Facebook policy and your own data policy. | www.Socialbakers.com
CASE STUDY
Airlinersashcloud & Airlines and ashcloud | www.Socialbakers.com
Europe 2 radio case & 170 000 fans 400 - 500 000 fans 30 000 fans 20 000 fans Out of 887 000 listeners 100 000 fans 100 000 fans | www.Socialbakers.com
Brands & Brands, Staropramen | www.Socialbakers.com
SUM UP
Social Media Analytics Youneedqualitysocial media analyticaltools to reallybeable to activelyhelpyou Hirespecialistthatwillhelpyouset-up and audit yoursocialmedia / Facebookstrategy Make surethatyoudelivercontentthatisengaging Get Socialbakers tools in yourcompany | www.Socialbakers.com

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