Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Petit Club Cookies - The future of privacy par nugg.ad
1. THE FUTURE OF PRIVACY
Stephan Noller – CEO nugg.ad &
Chairman Policy Committee IAB Europe
Paris, August 27th 2012
PetitClub: La nouvelle recette de cookies
3. THE DRAFT OF THE EU DATA
PROTECTION DIRECTIVE INCLUDES
– All data is considered to be personal data
– Explicit consent
– Right to be forgotten
– Change in lawfulness of processing data
– Each member state must set up a
supervisory authority
4. CURRENT DRAFT COULD TURN
EUROPE INTO AN IMPORTER OF
DIGITAL SERVICES PRODUCED
ELSEWHERE.
5. WE PREFER THE WAY FORWARD
Don’t sit and wait:
– NOTICE
Show to the regulator and the
– CHOICE
public, that we are treating the
– ACCESS
problem seriously and come
with good solutions for better
FOR USERS
transparency and control.
6. OUTLOOK: A LONG WAY TO GO FOR A
PAN EUROPEAN IMPLEMENTATION
DRAFT OF SECOND
THE EU FIRST READING READING APPLICATION
COMMISION PARLIAMENT & PARLIAMENT & OF THE
JANUARY 2012 COUNCIL COUNCIL REGULATION
2012 ... 2016 (?)
7. OUTLOOK: A LONG WAY TO GO FOR A
PAN EUROPEAN IMPLEMENTATION
DRAFT OF SECOND
THE EU FIRST READING READING APPLICATION
COMMISION PARLIAMENT & PARLIAMENT & OF THE
JANUARY 2012 COUNCIL COUNCIL REGULATION
2012 ... 2016 (?)
– EU Regulations come into effect directly
– No national implementation of the law
– Application two years after the law is passed
8. HOW ADVERTISERS CAN BENEFIT
FROM NEW REGULATION
– Harmonization and simplification for international
companies & “One-stop-shop” for data protection
– Foundation for global standards in data protection
– More transparency and control for customers
and greater acceptance
9. JUST KEEP IN MIND: THE
TIMELINE TO 2016 STARTS TODAY.
11. nugg.ad IS BASED IN BERLIN
WITH OFFICES ACROSS EUROPE
– Founded 2006 in Berlin, since 2010 nugg.ad
is a company of Deutsche Post DHL.
– We are also located in Paris and have
started to work with Horyzon Media in 2012.
– nugg.ad is the only targeting provider whose
product has a valid EuroPriSe certification.
12. OUR EUROPRISE CERTIFICATION:
– Signed by Thilo Weichert
(Supporter of WP29)
– Standards above
the OBA-Framework
– Compliance also for
Data Predictions
13.
14. WE WANT TO SUPPORT TRANSPARENCY AND
THE SOCIAL CONVERSATION ON PRIVACY:
15. nugg.ad MY TOPIC MONITOR:
DATA INSIGHTS FOR CONSUMERS
http://mtm.nugg.ad/fr
16. WHAT WE WANT TO PROTECT
FOR ADVERTISING COMPANIES:
17. CERTIFIED SOLUTIONS
PREDICTIVE BEHAVIORAL
TARGETING & DIGITAL BRANDING
• Reach your target groups
accurately with PBT
• Maximisation of brand
awareness & purchase
intention with easy
measurement
• Contact class optimisation
and campaign insights
19. BRANDING CASE STUDY:
BRAND AWARENESS & SALES IMPACT
An online only campaign across leading publishers, nugg.ad
Branding Optimiser tripled growth in sales and increased awareness
