2. SECONDARY RESEARCH
INTO TARGET AUDIENCE
When researching into our potential target audience for the product, we
saw an occurring pattern, that the male audience was much more
interested in superhero films, for example, when looking at the vote’s films
such as Spiderman, watchmen and batman, each film received over
100,000 more votes from the male audience.

3. SECONDARY RESEARCH
INTO TARGET AUDIENCE
As well as this, the male audience also rated the films with a higher score.
However there was still an interest in the films from the female audience,
with still a substantial amount of interest from them, they also rated the
films highly, just not as high as the male audience.

4. PRIMARY RESEARCH
INTO TARGET AUDIENCE
When conducting primary research, using our questionnaire, we interviewed a wide range of
ages, to see what they thought of superhero movies. We saw from the responses we received,
who enjoyed these movies the most.
For example, when the question was posed ‘Which superhero movies have you enjoyed?’ We
saw that younger age people (e.g up to age 20) wrote a lot more films down that they enjoyed, up
to 6/7 films each.

5. PRIMARY RESEARCH
INTO TARGET AUDIENCE
However people in the older age bracket only wrote maybe 1/2 films down, meaning they have not
enjoyed/ or watched many superhero movie. This likely means that a younger age bracket is
going to enjoy our movie.

6. PRIMARY RESEARCH
INTO TARGET AUDIENCE
However people in the older age bracket only wrote maybe 1/2 films down, meaning they have not
enjoyed/ or watched many superhero movie. This likely means that a younger age bracket is
going to enjoy our movie.
Movies that the older generation likely enjoy, are movies of comic books, that they have read from
their childhood, however this is not applicable with our media product, as our idea is a new
concept, which has not been a comic before, this likely rules out the older generation from being
interested in our film.

7. PRIMARY RESEARCH
INTO TARGET AUDIENCE
With this information put into consideration and with other knowledge of typical audiences of this
genre, we see our product as an opportunity to reach a fairly wide audience.

8. PRIMARY RESEARCH
INTO TARGET AUDIENCE
With this information put into consideration and with other knowledge of typical audiences of this
genre, we see our product as an opportunity to reach a fairly wide audience.
Our audience would likely be either gender, as we have used female lead as characters that a female
audience could relate to and respect and we have also given the male audience, who would already
likely be interested in a fresh new take on the genre.

9. PRIMARY RESEARCH
INTO TARGET AUDIENCE
The age bracket for this film would likely be up to mid 20s/ early 30s, as this is an audience who is
already interested in the action/ adventure superhero movie genre, especially kids/ teenagers, who
are interested in comic books and would also be interested in a movie at that age.