This document explains how the Mobile SEO Pros help small and mid sized businesses compete for online supremacy utilizing our proven mobile-first strategies.

1. National SEO Strategies that Work!
Mobile SEO Pros!
19215 Slate Creek Drive
Walnut CA 91789
www.MobileSEOPros.com
Mobile SEO Pros!
5042 Wilshire Blvd. Suite# 32510
Los Angeles, CA 90036

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What’s the Right SEO Strategy?
This paper will explain how the Mobile SEO Pros can help your business compete with
some of the biggest names in your industry through unprecedented SEO strategies.
We will also reveal why most SEO firms have continued to follow ineffective SEO
strategies that simply DON’T work and made it seem so difficult to succeed!
The fact remains that the vast majority of consumers today search the
web before making a purchase decision. In fact, people now search
the internet more often on mobile devices.
This means two things. First, that it’s crucial to be highly visible on the web.
Second, your strategy must include mobile. Unfortunately, most SEO firms simply
don’t offer mobile strategies at all. At best, they may
outsource a mobile website to be created based on your
current website. The Mobile SEO Pros design our SEO
campaigns with Mobile as the priority. This is critical to
understand because as consumers continue to use mobile
devices for searching the web, a mobile-first SEO strategy
will make the difference for your business.
Let’s face it, getting to page 1 of Google is extremely difficult for most businesses.
Google just raised the bar even higher by requiring every business website to be
mobile-friendly. Google’s mobile algorithm will confinue to evolve over time with
consumer behavior and the Mobile SEO Pros can be your trusted source.
This is why organizations need a comprehensive internet
marketing strategy for both traditional SEO and Mobile
SEO to increase their online presence, capture targeted
web traffic, and convert that traffic into leads and sales.
The experts at the Mobile SEO Pros can help your business
achieve those lofty goals.

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Search Engine Optimization Overview
High level, professional website optimization requires
many hours of analysis and investigation by qualified
SEO professionals. The end result can be astounding
because your website’s visibility and productivity can
increase dramatically. Thus, saving you enormous
sums of money that would otherwise been spent on various advertising
campaigns that can often be dwarfed by a productive highly visible website.
Organic SEO is not a fixed science where anyone can simply step in and find
success using a cookie cutter approach. In fact, it’s quite the opposite.
Unfortunately, most companies in this industry are still using antiquated methods
developed years ago that no longer work. To make matters worse, most of them
are unaware of the actual strategies and formulas that are achieving
extraordinary results that customers expect to achieve when they hire them. This
is why you must be very careful about who you choose to do this essential work.
Mobile Friendliness is NOW MANDATORY!
Case in Point, Google’s most recent algorityhm
update required that all website be mobile-friendly by
April 21st 2015. For those websites that did not comply,
lost between 30-50% off all their web traffic coming to
their site because Google dropped them from the
mobile search results.
Take Google’s MOBILE-Friendly TEST.
The good news is, our "Organic" SEO solutions can accommodate the small
businesses compete with Fortune 500 companies with a finely-tuned campaign
that won’t break the budget.

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The Unfortunate Truth about So-Called
Expert Internet Marketing Agencies
For years, Corporate America has trusted and relied upon so-called “Marketing
Experts” to help them manage and improve their search engine presence and
brand awareness. Unfortunately, most of the results from the big firms have been
marginal at best while costing small businesses tens of thousands of dollars.
Many small business owners have felt left out in the cold because they’ve been
told they need to spend outrageous amounts of money to compete with the big
players in their space. This is absolutely NOT true!
Business owners are often presented a false narrative that achieving high organic
rankings takes 9-12 months. This is completely false. As a result, they often get
trapped into long-term contracts with the promise of recouping the investment
down the road. There’s no need to commit to long contracts to see results!
All of our SEO campaigns are based on a month-to-month aggrement.
The Mobile SEO Pros have proven SEO strategies that work
and we don’t require long term contracts to get the job done.
The SEO experts at the Mobile SEO Pros have been involved in SEO over 5 years.
We are seasoned professionals that have helped many clients get through all the
Panda and Penguin updates and we continue to stay abreast of Google’s latest
expectations.
On April 21st 2015, Google unleashed the Google Mice algorithm update. The
Google “Mice update” is what Google calls the mobile-friendly algorithm update.
This is by far the biggest signal Google has ever given businesses in terms of letting
them know what they have to do to comply. If your business is not mobile-friendly
today, we can help you become mobile friendly and mobile optimized quickly.

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Mobile SEO Pros Success Strategy
The key is to SEO success is to take a reasonable
approach. In other words, we don’t recommend
trying to hike the biggest SEO mountain (I.e most
difficult keywords) right out of the gate. Targeting
slightly less difficult keyword phrases that have
“buyer intent” is the best play.
What are “buyer Intent” style keyword phrases? An example of a “buyer intent”
keyword phrase would be Plastic Containers for sale, vs Plastic containers. Using
this strategy does three things for your SEO effort. #1 It enables your website to get
ranked quicker and establish trust with Google. Once ranked for clearly buyer
style keywords it shows very clearly if your website converts visitors into buyers or
not. #3 You actually make sales instead of just get a lot of traffic to your site!
Our Track Record
Getting a website onto Google's page 1 organically is a monumental feat. At the
Mobile SEO Pros, we get our clients ranked on a regular basis. Most importantly,
we keep them ranked consistently over time to enable them to capture targeted
customers looking for their products and services daily! In fact, 87% of our clients
reach page 1 of Google “Organically” within 90-120 days. Within 180 days they
can expect to be stabilized and anchored in those high positions.
We have a team of proven SEO professionals that continually evolve
their strategies based on Google’s expectations. This is what separates
us from the crowded field of SEO firms worldwide today!

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Page 1 of Google is the Goal Period!
Google is the “Big Dog”. Google controls 70% of
the search engine market while all other search
engines share the remaining 25%.
When it comes to Mobile search, Google is even
more dominant. They own close to 90% of the
mobile search market today.
Google has been working on their mobile search algorithm since 2011 and are
committed to mobile for the foreseable future. We are commited to helping our
clients stay in lock step with Google over time as the shift to mobile continues.
Unfortunately, there are only 10 “Organic” plots of land on page 1 and every
company is competing for that small and most sought after piece of real estate
on the web. However, by choosing the Mobile SEO Pros you can take advantage
of your competition that are not focussed on mobile at all.
Our SEO strategies are designed to increase our clients presence on Google for
both mobile and desktop search. We provide realistic goals and expectations
and deliver measurable results that are consistent and cost-effective. We
understand the difficulty every business faces when looking for a trustworthy
partner that can deliver extraordinary web marketing results at a reasonable fee.
Choose us based on our integrity and proven strategies.
Our SEO “Organic” strategy is based on a proven formula. This formula consists of
5 major components: Keyword Analysis, On-Page SEO. Mobile Optimization, Fresh
Relevant Content & Strategic Content and Social Link building. We satisfy
Google’s appetite for resourceful content, social signals for the searcher. In turn,
Google responds favorably by delivering extraordinarily fast and stable results for
our clients within 3-6 months.

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Impact of Mobile Usage on SEO Strategy
Over the last few years we have made our core principles about helping clients
transition to mobile while keeping well grounded in traditional SEO disciplines.
The reason is very simple. As you can see below, according to Similar Web,
during the 4th quarter of 2014, mobile searches were close to 50% of all web
searches nationwide. Mobile search numbers are even higher internationally.
In fact, mobile search for local businesses is over 55% and growing.
As a result, Google Now requires Mobile-friendliness as part of their Search
Algorithm. Mobile-friendliness is a good start, but to dominate your competition
it’s important to be mobile optimized so your business gets highly visible on page 1
of the mobile search results on Google as well.
Our team is committed to helping all of our clients get Mobile-Friendly
and Mobile-Optimized so they can take advantage of the shift of
consumer behavior.

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Keyword Analysis (In-Depth Explanation)
Keyword Research is the cornerstone of every one of our National SEO
campaigns. We sit down with you to discuss the solutions your business offers.
Then we start our research to find the more appropriate keywords that are likely to
convert into sales. Below is a small subset of a typical keyword research report
that will be conducted before any keywords are chosen or SEO work is done.
This small sample above is just a snapshot of how the keyword research is
presented. The keyword phrases in GREEN above are recommended based on
relevance, search volume and the competion level.
We also include notes as to why we recommend certain keyword phrases over
another to help our clients understand the recommendations clearly. However,
the client makes the final keyword selections before we start the work.
Without doing solid keyword research and analysis, your SEO effort can be a
failure or take much longer than anticipated.

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SEO Facts – Most Websites Are NOT Optimized
Although every website is generally created to increase profits and productivity,
very few sites enjoy this result. In fact, the vast majority of websites cannot be
found on the major search engines within the organic search results. The reality is,
it can be very challenging to get highly ranked on Google and more importantly,
stay highly ranked.
According to many independent studies about web
searching habits, most of us that use the web expect to
find what we’re looking for, on page 1 of Google within
the organic (i.e. non-paid area) listings and very few of us
select the sponsored ad listing by comparison.
This is important because over 85% of all web searchers
find the product or service they’re looking for through the
major search engines, yet only 7 to 9% of all websites are
properly optimized. On top of that, of the 7-9% that are
optimized many of them are not mobile-friendly. This
means website optimization can be a defining difference
between your site competing on the web or continuing to
be invisible.
If your website isn’t on page 1 of Google, within the
organic search results for the most important keyword
phrases that describe your product/service, it could be
adversely impacting your bottom line. If your website
continues to be invisible on the web, it could take a huge
toll on the long-term viability of your company.
Roughly
7 to 9%
of all
websites
are
properly
optimized.
The few
that are
taking
advantage
of the
power of
the search
engines
while
everyone
else is
invisible.

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On-Page SEO – Website Optimization
At the Mobile SEO Pros, our primary focus
is on thoroughly optimizing the most
critical components of your website.
Our "On Page SEO" strategy is an essential
prerequisite to achieving high search
engine rankings. Once the keyword
choices have been made, we move on to the on-page SEO (i.e. website
optimization) phase. Here’s a list of all the On Page SEO Efforts we conduct.
Missing and/or duplicate title and Meta data - We analyze the targeted pages,
searching for missing and duplicate Titles and Meta tags. Missing and duplicate
Metas and Titles cause a site to receive penalties from the search engines.
Title and Meta Tag Creation / Optimization - Metas and page Titles must be
unique and coincide with the content on the page, and contain the chosen
keyword phrases. We create and update your website with title and meta tags.
Link Analysis - Broken links significantly harm the search engine potential of a
website, bringing penalties from search engines. All Broken links will be
fixed/removed on up to 10 pages of your site. We provide an indepth analysis
and recommendations for the other areas of the website that may also have
poor linking issues.
Structural Analysis - Website architecture is very important. Websites that are
poorly developed and/or do not properly use CSS can harm the ability for search
engines to crawl a website. The more resources a search engine has to spend
crawling a website, the less likely it will return on a regular basis to re-index a
website. We will make expert recommendations in these areas.

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On-Page SEO – Website Optimization (Continued)
Initial SiteMap Creation - Sitemaps are important for telling search engines which
pages of your website to have indexed. We insert code that tells the search
engines to go to the website sitemap and index the appropriate pages.
Broken Pages Removed or Linked - Broken pages significantly harm the search
engine potential of a website, causing sites that have broken pages to have their
ranking reduced by the search engines. Broken pages will be fixed/removed on
up to 10 pages of your website. Additional recommendations will also be made.
Full Canonicalization - Matt Cutts from Google explains it here. A basic
explanation and example of this is that if the search engines see multiple versions
of your Home page, for instance a .com and .com/index.asp within the website
architecture, the search engines will view your website as containing duplicate
content which will harm your rankings. We will fix this if identified.
Submission of Sitemaps and website to Google, Yahoo, MSN and DMOZ -
Sitemaps have a special submission point on the primary search engines. They
are not necessarily indexed on their own unless an actual submission takes place.
After adding the sitemap to the website, we inform the search engines that there
is a need to re-crawl the site (or index it for the first time).
Linkflow Optimization - No-follow coding is added to external links (links leaving
the website) on the selected pages to keep spiders from following those links
outside of the website. This improves the amount of links coming into the website
vs. the amount of links leaving the website, thus improving the authority and
ranking of a website. If the Search Engines find more links coming into your site
and much less leaving your site, they give your site a higher rank.

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Content Creation/Optimization
Writing for the web is much different than writing
for print. Visitors come to a website to find what
they need. If you don’t hook them within 5
seconds they’re gone and on to the next
website. Search engines also analyze the text
that lives on your site, so it’s very important to
have your website content optimized. The web
content on the site needs to be unique and help
your visitors immediately understand the essence
of your business and what distinguished you from other similar companies. Our
professional writers will make this process easier than ever by doing the writing for
you or help optimize your content appropriately.
Every SEO Campaign we deliver includes Content Optimization. We do this to
improve your website’s organic ranking results while also ensuring that your visitors
get relevant information they need to make the buying decision (i.e. High
Conversion Rate). Without powerful engaging content, your website may not
convert visitors into buyers as well as it should.
We also understand very well that you are the experts in your field and that you
know your products and services better than we will ever know. All the content
recommendations we provide will be approved by you before it goes live on your
website. This is what makes The Mobile SEO Pros a real partner.

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On-Page SEO vs Off-Page SEO Explained
Many SEO firms are limited to providing on-page SEO
work ONLY. On-page SEO represents about 20-25% of
the overall work needed to get your website highly
visible on the major search engines.
The other 80% of the SEO process is LINKING.
Why Most Websites Fail to Get to Page 1 of Google
On-page SEO alone is not enough to get a website to page 1 of Google. Most
website optimization consultants don’t tell their clients this fact or they simply are
unable to perform the off-page work needed to get the job done. As a result,
most websites that are not ranking are link deficient in some way. We frequently
identify poorly planned link building efforts that have been attempted or a lack of
fresh relevant links pointing towards the website from other sites, blogs and social
sites. The biggest issue we identify is a combination of on page SEO deficiencies
and off page deficiencies that hinder the website from high organic rankings.
Why is Content linking critical?
Every link is viewed favorably by Google as a "vote" and/or
"endorsement" of your website. This is referred to throughout
the industry as "Passing Link Juice". The sole purpose for
building inbound one-way links pointing to your website
from Social sites, Blog sites, product review sites and other
relevent popular web 2.0 sites is to encourage Google and the other engines to
see your site as an authority. Links are the primary basis in which the search
engines can determine the importance of one website from another within a
given industry. They pass judgement on your website based on what other sites
and blogs are saying about you. Relevant content links are what propels a
website up the organic search rankings, period.

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Strategic Inbound Link Building
By creating fresh content links (i.e. Votes or Endorsements) on a consistent basis
to strategic pages of your website, the search engines have no choice but, to
respond favorably. We provide exactly what the search engines look for; which is
fresh relevant information about the subject matter being searched online.
We don’t have any limitations in this area. Every one of our SEO campaigns
includes a strong strategic linking campaign that solves the major deficiency that
most websites have; Insufficient links, poorly implemented linking or unbalanced
linking approach! Our content links
strategies will including Blog links, social
bookmark links, image and video links,
all coming from a variety of trusted
Web 2.0 properties across the web.
We also will publish press releases and
solid blog content to ensure all link
building is relavent and resourcefull to
the search engines.
Our Secret Weapon
We own and control a large community of websites, blogs, and social bookmark
profiles that our team of expert content writers have access to. All of these sites
are individually hosted on different IP addresses so they can never be considered
a link farm or a link network. This large inventory of web properties allows us to
FREELY build a strategic content linking strategy based on what your website
needs. Unlike other SEO firms we don’t trade links or use black hat tactics like
throw away domains or link farms that get fleeting results. Utilizing great content,
our community of web properties and popular Web 2.0 properties are what
makes our strategy fool proof. Let’s us get to work fo you today!

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The Mobile SEO Pros is a FULL Service Firm
The Mobile SEO Pros offers guidance in all facets of online marketing. We know
every business has a unique offering and a distinct way of doing things. Our goal
is to showcase your best assets to your target audience where they’re most likely
to take action on their smart phone.
We offer Local SEO and National SEO campaigns. We offer premium optimized
mobile websites to capture mobile searchers looking for your services as well as
mobile landing pages to help your advertising be more effective and drive sales.
We also have developed a powerful Mobile Loyalty Platform to bring your
customers back on-demand! If you need to polish up your online reputation, we
can even help you get more positive reviews and prevent poor reviews using our
reputation advantage platform.
As you can probably tell, we don’t have a cookie-
cutter approach to anything we do. We will
develop a comprehensive online and mobile
marketing strategy that delivers sustainable results
and exposure for you.
Here at the Mobile SEO Pros we examine your
unique challenges to identify the most appropriate
marketing methods to help you reach your objectives.
Now that the world has gone Mobile, doesn’t it make
sense to hire a proven team like the Mobile SEO Pros!
Contact us today!
(800) 419-8575