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2 Lessons From Landing Page Improvement We Have Learned at Teamo
1. 2 Lessons We Have Learned
From Landing Page Improvement
Teamo Marketing Best Practices 2011
7 Feb 2012
Prepared by Peter Reshetin
Teamo Marketing Team
2. About the author
Peter Reshetin
• Marketing Specialist at Teamo
• Joined Teamo 2 months ago
• 4 years in internet marketing
• Passed Google Analytics Exam
3. 2 Lessons that we have learned
1. Experiments with landing pages rock!
2. 80% of the time on the web we are
wrong
13. And only when we tried absolutely
different variant, we succeed
+34%
14. Lesson 2 Summary
• In testing (and in a Startup general?) most of
the time you WILL be wrong.
• If you are wrong:
– Admit it.
– Start again, with smile.
• And if you are patient and persistent,
you are bound to be successful.
15. Thank you!
7 Feb 2012
Prepared by Peter Reshetin
preshetin@gmail.com