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How to Market 5 Stars App
Over 100 languages  X  50 browsers and versions  X  190 countries  X  lots of devices…
and
X   Integration  with 3 rd  party apps, APIs, sites
All these things are called  Compatibility and it is your BIG Risk
User can be tolerant to UI or usability issues  but if your app will crash on their Android device, they unlikely will come back
Your Users are not going to be happy with slow  performance , lags and unstable response
… they are not cranky, they just driven be perception. Market is too tough to be disrespectful to perceptions
If your Users will reveal a  security  breach in your app? The chance to get them back is  5 %. The chance they report that problem is just  1 %
If your Users will reveal a security breach in your app? The chance to get them back is  5 %. The chance they report that problem is just  1 %
The big delusion # 1 “ We can test out an app on our own. Users  will  report small and specific defects”
The big delusion # 2 “ One round of testing is enough to ship the app”
The truth is your Users don’t want to be beta or alpha testers! They will rate your app according to their perceptions and instant feelings
Apart from Integration, Compatibility, Security, Performance, there is your app  Functionality  which needs proper testing as well  http://bugpub.com  – meet your Users with confidence

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How to market 5 stars app

  • 1. How to Market 5 Stars App
  • 2. Over 100 languages X 50 browsers and versions X 190 countries X lots of devices…
  • 3. and
  • 4. X Integration with 3 rd party apps, APIs, sites
  • 5. All these things are called Compatibility and it is your BIG Risk
  • 6. User can be tolerant to UI or usability issues but if your app will crash on their Android device, they unlikely will come back
  • 7. Your Users are not going to be happy with slow performance , lags and unstable response
  • 8. … they are not cranky, they just driven be perception. Market is too tough to be disrespectful to perceptions
  • 9. If your Users will reveal a security breach in your app? The chance to get them back is 5 %. The chance they report that problem is just 1 %
  • 10. If your Users will reveal a security breach in your app? The chance to get them back is 5 %. The chance they report that problem is just 1 %
  • 11. The big delusion # 1 “ We can test out an app on our own. Users will report small and specific defects”
  • 12. The big delusion # 2 “ One round of testing is enough to ship the app”
  • 13. The truth is your Users don’t want to be beta or alpha testers! They will rate your app according to their perceptions and instant feelings
  • 14. Apart from Integration, Compatibility, Security, Performance, there is your app Functionality which needs proper testing as well http://bugpub.com – meet your Users with confidence