Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the existing management structure. This presentation shares some of my recent experiences and tips.

1. PRODUCT… DESIGNER – MANAGER – OWNER
Peter Otto
UX Camp London
22 March 2014

2. HELLO

3. I’M BECOMING A PRODUCT MANAGER?!
HELP!

4. Product
Designer – Manager – Owner…

5. Image credit: flickr.com/100330598@N07

6. Product
Designer – Manager – Owner…
Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg

7. WELL IT AIN’T AS EASY AS THAT…

8. Image credit: flickr.com/nathangibbs

9. “More than 88 percent of product managers I
surveyed said that there isn’t a carefully thought-
out plan for them when they start their jobs. They
get caught up in the whirlwind of seemingly
urgent tasks that act like a riptide in an ocean.”*
* Steven Haines: The product manager’s survival guide

10. …… Image credit: flickr.com/stuartpilbrow

11. Help!!! Image credit: elisson1.blogspot.co.uk

12. So what do I need to do?

13. TAKE CONTROL!
Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf

14. Image credit: flickr.com/nathangibbs

15. What is a
product
manager?

16. If your role is now:
Design the right product for your
users (and company)

17. It will become:
Help your team (and company) ship
the right product to your users*
* Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec

18. Technology
Business
Users
You are here...

19. Technology
Business
Users
Product managers
are here too...

20. Technology
Business
Users
Product manager

21. A few key things that
I’ve learned so far...

22. Listen & Learn
Services
Finance
Sales
Marketing
Support
Analytics
Design
Development
QA
Users

23. Understand the market and the buyers
Image credit: olddesignshop.com

24. Articulate the vision
Image credit: ffffound.com

25. Articulate the vision
Market insight
User insight
Competitors
Market foresight
Technology
foresight
Product
strategy
Sales strategyBusiness case
Business
strategy
Image credit: nationalmuseum.af.mil

26. “I skate to where the puck is going
to be, not where it has been.”
Wayne Gretzky

27. Create useful communications
CENTRAL REPOSITORY
PRODUCT SHOW & TELL
PRODUCT FAQ’S
RELEASE OVERVIEW DOC WITH KEY BENEFITS

28. Prioritise.
1.

29. Ship.

30. “You miss 100% of the shots you
don't take.”
Wayne Gretzky

31. Now over to you…

32. Thank you…
peter@peterotto.co.uk
@ottobiography
We’re hiring...
www.condecosoftware.com