2012 Content Marketing Tactician of the Year Winner, Amanda Maksymiw is showing you how to manage content marketing. Watch the full recording of the webinar (with audion): http://marketing.kakushinwebinars.com/webinar-series/webinars/recording-content-marketing-strategies

2. What’s Better?

3. We Want More!

4. Where We Are Headed
•Strategy
•People
•Process
•Tools / Technology
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5. Challenge – We Want More!
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6. Set The Strategy
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7. Set The Strategy
Curated
content
eBooks
Whitepapers
Original
videos
Case
Studies
Podcasts
InfographicsBlogs
Articles Newsletters
Reports
Surveys
i
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8. Challenge – Who?
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9. Build The Right Team
•Sets the
•strategy
Manages the
workflow &
team
Produces
and creates
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10. Challenge – Getting It Done
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11. Doing It Right
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12. Doing It Right
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13. The Power of Checklists
▶Findable
▶Readable
▶Understandable
▶Actionable
▶Shareable
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14. The Power of Checklists
•Does the blog post provide a new idea or offer
‘How To’ insight?
•Does the blog post speak to our target
audience?
•Is the blog post formatted correctly?
•Does the blog contain keywords?
•Are we following Fair Use Guidelines?
•Is the post error free?
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15. Other Tools And Tech To Help
•Editorial Calendars
•Style Guides
•Project Management
Tools
•Content Management
System
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16. How To Streamline Your Efforts
Dos
•Get buy in
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17. How To Streamline Your Efforts
Dos
•Avoid too many cooks
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18. How To Streamline Your Efforts
Dos
•Customize work plans and
processes for all content
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19. How To Streamline Your Efforts
Dos
•Involve people at the right
time
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20. How To Streamline Your Efforts
Dos
•Create a system to manage
ideas for the next great piece of content
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21. How To Streamline Your Efforts
Don’ts
•Forget about strategy
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22. How To Streamline Your Efforts
Don’ts
•Lose sight of quality
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23. How To Streamline Your Efforts
Don’ts
•Avoid or eliminate mundane
or routine checks
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24. How To Streamline Your Efforts
Don’ts
•Try to do everything at once
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25. How To Streamline Your Efforts
Don’ts
•Forget to measure
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26. Questions?
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