3. 2
Multi-Channel Management is an acknowledgment that customers obtain
information from many different sources
Multi-Channel Management
4. 3
65%
78%
87%
93%
97% 99% 99%
77%75%
60%
44%
30%
2001 2003 2005 2007 2008 2009 2010
Online for
Professional
US Physicians Are All Online
Source: Manhattan Research, 2010
Online DAILY
for Professional
Canada 2011:94%
Canada 2011: 99%
5. 4
4.2
4.5
9.4
7.8
7.7
6.4
8.0
7.2
2004 2006 2008 2010
Physician Information Preferences:
Physician Access Contrasted with Physician Time Online
Source: ImpactRx 2010, Manhattan Research, 2010
Hours/Week Online
for Professional
Purposes
Details per Week
per PCP
Canada 2011: 8 hrs
6. 5
77% 68%
23% 32%
Current % of Time Desired % of Time
73%
63%
27%
37%
Current % of Time Desired % of Time
Physicians Would Like to
Be Online Even More
Source: Manhattan Research
57%
44%
43%
56%
Current % of Time Desired % of Time
Online
Sources
Offline
Sources
Accessing Pharma or Device Info
Online
Sources
Offline
Sources
Attending Professional Conferences
Online
Sources
Offline
Sources
Reading Professional Journals
Canada
2011: 79%
7. 6
Usage Is Up Across All Digital Channels
Source: Manhattan Research, 2010
97%
50%
37%
30%
7%
99%
72%
53% 51%
16%
Web Mobile Email EMR Social
Communities
2007 2010
Canada
2011: 63%
Canada
2011: 75%
Canada
2011: 19%
Canada
2011: 99%
8. 7
Physician Online Medical Exposure
3%
3%
37%
5%
14%
4% 8%
6%
4%
5%
4%
7%
Source: comScore, 2009
Pharmacy Services
Physician Locator
Social Media
AssociationClinic
General Content
Government
HCP Content Health & Wellness
Insurance
Medical Journal
Pharmaceuticals