There was a time when the Telcos were at the pinnacle of research, development and modern thinking. They not only invested vast sums in the development and roll out networks, the also did much of the fundamental research. Their contributions to human factors, electronics, optics network and information theory were ground breaking. The invention and development of the transistor and optical amplifier are but two of thousands of such contributions. But that is now all in the past! The maturing of the technology saw them migrate to a new phase where they wired up the planet, provisioned the internet and became primarily concerned with commercial activities. Today they stand between us the customers, bandwidth and connectivity! They have become unpopular (unloved) international organisations divorced from the needs and desires of humanity whilst holding the keys of the kingdom. So what should they be doing to become favoured again whilst at the same time improving their services, operations, and profits?

1. Why on e
o es
N lov
elc o!
aT
Peter Cochrane
cochrane.org.uk
COCHRANE ca-global.org
a s s o c i a t e s
Friday, 14 September 12

2. Except another...
...telco
that is!
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3. come ?
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4. Public
Perceptions
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5. Old World
Not Modern
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6. Unresponsive
and not
customer facing
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7. ifficu lt to
redib ly d
Inc al w ith...
de
OMG, WTF, FFS, ARGHH
*!?%^@~:`
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8. Not forward
looking
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9. on
up
pick ds
to t ren
l
s ow &
n d i es
h a
ol og
is
gg tec hn
S lu
w ne
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10. g on
ves
tin
up
een
as
in
pick ds
Not s
to t ren
s
lat
est & l ow
he
n d i es
in t
h a
ol og
is
gg s tec hn
lu gie
S lo w
t ech
no ne
ss es
ine
us as
b
& ide
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11. Promise
breakers
and users of
small print
Up To
80Mbit/s
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12. Gross Insensitivity & Inflexibility
Democratic Decision
...planned to install 108 street cabinets but have been
forced to ditch plans as Kensington and Chelsea refused
96 of .... planning applications for the cabinets.
Dumb retort
“The council said the cabinets weren’t in keeping
with the historic streetscape. Now they can have the
historic broadband to match,”
www.theinquirer.net/inquirer/news
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13. More concerned with
internal operations,
costs and profit,
instead of service
provision & meeting
customer needs
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14. Holding the keys
to the kingdom
and slowing
progress in a
digital world...
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15. And
the
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16. Well, where there is
smoke you will
find fire...
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17. The reality is Telcos
wired the planet and
made the
internet
possible...
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18. And in the past they...
- Made major discoveries and contributions to electronics
- Developed networking science and operations
- Created information theory
- Invented the transistor
- Started the digital revolution
- Developed the MASER, LASER and optical fibre
- Produced a hugely diverse library of Patent and IP
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19. But they have become hugely powerful,
influential and commercial organisations
largely devoid of the technical depth they
brought to the table in the past...
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20. The reality is Telcos
wired the planet and
made the internet they cannot stop
But
possible... short of a major
local loop upgrade...
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21. Or indeed allow
bottlenecks and
under capacity
routes to allow
internet traffic
jams to occur..
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22. None of this needs
any miracles or
indeed any new
knowledge or
technology...merely
the application of
what we have...and
it not only costs in
today it generates
vast wealth
tomorrow...
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23. Some key realities...
(in no particular order)
1) FTTH first cost in against copper in 1986
2) A rising bandwidth demand isn’t going away anytime soon
3) Copper cannot deliver today let alone tomorrow!
4) Fibre reach can reduce building stcok by 90%
1) IP over Ethernet can cut CAPEX + OPEX by 90%
5) GPON, BPON + made sense when fibre cost 50c/m but not anymore
6) MPLS is a big mistake - expensive, adds unreliability and latency
7) Minimising protocol stacks reduces latency, improves reliability & QoS
8) Minimise electronic elements reduces energy bills & improves realities
9) Sharing buildings/hubs/cables/ducts/towers earns needed income
10) Sharing long haul and local routes, cell sites, people save money
11) Competing on services is the real business, not infrastructure!
12) More mobile = more fibre and more opportunities to increase the RoI
Friday, 14 September 12

24. Telco To Do List
(abridged version)
1) Fibre local loop - fast - copper has no place in The 21C!
2) Open wifi + 3G at every home & office
3) Open 4G at selected homes & offices
4) Reduce number of network hubs
1) GOTO 100% VOIP & close PSTN
5) GOTO IP over Ethernet
6) Eradicate all MPLS
7) Minimise protocol stacks
8) Migrate from TDM to WDM
9) Share network buildings/hubs
10) Share routes, cell sites, people
11) Put more energy into creating new services
12) Revise business an operational models in line with the
new technologies - let go of the old practices
Friday, 14 September 12

25. Investing
in the
future
mi
gh
t
ju
s
ts
av
e yo
ur
...
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26. Friday, 14 September 12

27. The £ $ € is in the
‘Meta Data’
Start exploiting
what you know
instead of just
sitting on it!
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28. What does it
know
about you?
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29. Where you are ?
Where you have been ?
What does it Where you are likely to be going ?
Who you have met ?
know Who you are going to meet ?
about you? Who you call ?
Who calls you ?
Who you TXT - IM - Link ?
All your contacts
All your urls
All you passwords
What you are doing now ?
What have you done in the past ?
What games you play ?
What apps you use ?
What music you listen to...?
What you watch...?
What you read...?
++++++++++
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30. It is hard to
find another industry
faced with so many
positive
opportunities...
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31. So stop asking what your customers can
do for you, and start asking what you
can do for your customers!
•
Friday, 14 September 12

32. ca-global.org
cochrane.org.uk
Thank You
COCHRANE
a s s o c i a t e s
Friday, 14 September 12