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Largely Unseen...
                       ...but on the radar !


            Peter Cochrane
                          ca-global.org
                         cochrane.org.uk

                    COCHRANE
                     a s s o c i a t e s


Tuesday, 7 February 12
Context, context! My
                         kingdom for Context!



                            With apologies to William Shakespear

                            Richard The Third Act 5, scene 4, 7–10


Tuesday, 7 February 12
Sustainability cannot
   be realised with old
   technologies and old
   industry models...




Tuesday, 7 February 12
Changing all the light
     bulbs and tinkering at
     the edges won’t cure
     this problem..




Tuesday, 7 February 12
We have to stop
   doing things like this
   and find planet (and
   people) friendly
   alternatives...




Tuesday, 7 February 12
Underused video
    conference is a sign of
    the lack of network
    bandwidth and
    connectivity...

    ...it does not signify a
    lack of need, demand,
    or suitable technology !


Tuesday, 7 February 12
Home, remote, and
    working on the move
    are obvious winners
    too...

    ...but only if you can get
    the bandwidth and
    connectivity you need...


Tuesday, 7 February 12
But there is widespread
 frustration at the
 extremely low bandwidth
 and poor connectivity
 available today ...




Tuesday, 7 February 12
It undermines and
    prevents          the
    widespread use of the
    latest technologies...




Tuesday, 7 February 12
< 7 % of internet ready
  TV sets can gain access
  at sufficient speed to be
  useable...




Tuesday, 7 February 12
d !!
    I collected these                                  o rl
                                                      w
                                                   ic
                             Global average
    test results over                         e tr
                                            m
    the past year as I                sy
                                         m
                                    a
    travelled the              an
    planet...             n ot
                       is
                            t IT
                         B u

                                   Global average


Tuesday, 7 February 12
Bandwidth & connectivity
  present the ultimate road
  block to our progress...




Tuesday, 7 February 12
Our future and that
       of the planet lies in
       the hands of new
       technologies and new
       models for industry
       and society...




Tuesday, 7 February 12
I only have time to
  illustrate this with a few
  samples of some of the
  biggest changes on the
  horizon....




Tuesday, 7 February 12
It all hinges on the the next tech hot spot....
                                        ...and the next industrial revolution




                                Nano               Bio



                                       IT + AI


           This is where all
           the real action is
           going to be


Tuesday, 7 February 12
Moving on from bulk
  materials and the
  destruction of
  resources...
  ...3D printing is going
  mainstream in industry... and
  soon it will be in every office
  and home




Tuesday, 7 February 12
It is revolutionising
   the way we think of
   design & production...

   ...enabling new ways to realize
   c o m p l e x s t r u c t u re s , a n d
   integrated components...




Tuesday, 7 February 12
Hardware

                                        ig n
                                    D es                 t
                           Access                     en
                                                lo pm
                                         D e ve
  OPEN                                               on
                                               bu ti
                         Networks
                                       i st ri            on
                                     D               a ti
                                                n ov
                                            In
                         Software

Tuesday, 7 February 12
Bridging the organic
  and the biological to
  create new materials
  and capabilities...




Tuesday, 7 February 12
Programming materials
  to form 3D objects of
  predefined shape &
  function...




Tuesday, 7 February 12
Back to the plot !




Tuesday, 7 February 12
Nothing is static for long:
                         technology, networks and
                         people...




Tuesday, 7 February 12
Everything now tends
                         toward the complex, is
                         inter-connected, making
                         causality difficult to
                         establish - and is mostly
                         impossible...

                         ...what drives what is no
                         longer simple or clear


Tuesday, 7 February 12
Technological change is
                         a l w ay s a o n e w ay
                         process...

                         ...there is never any going
                         back without huge
                         penalties !



Tuesday, 7 February 12
Unequals




                                    Worlds apart - a completely
                                    new paradigm!

Tuesday, 7 February 12
Mobile technology has
                         enabled new ways of
                         wo r k i n g , p l ay a n d
                         industries...




Tuesday, 7 February 12
So, what happens
  next ?




Tuesday, 7 February 12
Social media leads to
  social selling...




Tuesday, 7 February 12
es
                                                         se ..
                                                       es e’.
                                                     ic os
                                                 e rv cl
                                                S ly
                                             ed eal
                                          Bas ‘r
                                               e
                                        on com
                                      ti be
                                   ca s
                                  o d
                                 L n
                                + rie
                            S lf
                          P a
                         G u
                          vi rt


Tuesday, 7 February 12
Where you are ?
     Your mobile device will   Where you have been ?
                               Where you are likely to be going to ?
     know more and more        Who you have met ?
                               Who you are going to meet ?
     about you day by day !    Who you call ?
                               Who calls you ?
                               Who you TXT - IM - Link ?
                               All your contacts
                               All your urls
                               All you passwords
                               What you are doing now ?
                               What have you done in the past ?
                               What games you play ?
                               What apps you use ?
                               What music you listen to...?
                               What you watch...?
                               What you read...?
                               ++++++++++

Tuesday, 7 February 12
Incramentalism ?




                         This really isn’t the next step - it really isn’t !!


Tuesday, 7 February 12
The wider problem - cards galore!
                   ID
                 Pass
               Debit
               Credit
              Guides
              Loyalty
             Medical
            Licences
          Insurances
         Institutions
        Quick Notes
        Memberships
                                                         iCards
       ++++++++++
                            How many more my life for me!with?
                               Just manage can you cope

Tuesday, 7 February 12
If cards go from swipe to contactless...and that
         is all, then there will be another...




                         ...only this time it will really hurt!



Tuesday, 7 February 12
Tagging for life



                                                     Cradle
                               Chunky
                               Limited              to Pretty
                                                       Grave
                               technology
                               information             Jewelry
                                                      Data




              Chips and tags on and in everything
              including goods, animals & people

Tuesday, 7 February 12
Everything & everyone
                         will be connected and
                         communicating...

                         ...and increasingly
                         mobile...




Tuesday, 7 February 12
MetaData will be the
      future focus of
      business, care and
      government ...

      ...and it is where the £,
      $, € will migrate !



Tuesday, 7 February 12
B U T a g ro w i n g
                         complexity will
                         demand more
                         speed and more
                         connectivity...




Tuesday, 7 February 12
The technologies of the
                         p a s t c a n ’t c u t t h e
                         mustard...they really
                         can’t...

                         ...the future demands
                         something radically
                         different...a new approach
                         that can deliver...


Tuesday, 7 February 12
And we won’t find
                         the solution in the
                         museum...




Tuesday, 7 February 12
The biggest challenges
 facing any industry ?

       • History
       • Old mindsets
       • Old models
       • Existing operations
       • Vested interests
       • Change

Tuesday, 7 February 12
It is time to be
                         thinking different...




Tuesday, 7 February 12
A existence theorem... a
    company with a vision
    and a plan...


    ...FTTH @ an initial
    1Gbit/s both ways open to
    all users and all
    networks...

Tuesday, 7 February 12
FTTH + 3G + WiFi
                         open access in the
                         customers box...




Tuesday, 7 February 12
Mountain View
                           & GoogleNet




   … a different model
   and new threat to the
   Mobile Industry???
Tuesday, 7 February 12
What would all this
                         mean for the UK ?




Tuesday, 7 February 12
22M of these...


                            Or
                         55k of these...



Tuesday, 7 February 12
Thin bandwidth
                         over 1 - 10km




                           Big bandwidth
                             over 10m



Tuesday, 7 February 12
FM           WiFi




                                             Opportunity
                              TV                           Optical

                                   Mobile


                          We have devices & processing power
                          to do & access more than ever before
Tuesday, 7 February 12
Number Tx
   MW                                             of devices
                                                                          Tns
                                                                      Sensors
                                                                        RFID
                                                                      Bns


       100%              The need for regulation and control   ~ 0%
                                                                 Ms
                                                                        Mobiles
                             Distance                                   3/4/5G
                                   & Power
                                                        100ks     WiFi/Max
                            ks                                           mW
Tuesday, 7 February 12
The spectrum myth…
                       …it is in short supply!
                                        !
                                                       ed
                                                 u   s
                                               n      u
                                               s t ly
                         City of Chicagoostudy <17%
                                             m
                         of commercial spectrum used
                                          is
                                       it
                                 a lly
                             ctu
                           A
Tuesday, 7 February 12
We now have the technology to deliver an infinity
      of wireless bandwidth to almost any location...all
      the old limiters have gone!




Tuesday, 7 February 12
2.5/3G         mobile



                                                 HiFi
                             FreeView
                             SatTV
                             DVD

                                        ~60GHz
                                                                 WiFi


                                                                                   FTTH
           Entertainment & IT connected &
           configured using 60GHz.
                                                 Broadband Server + back up store
                                                 + CD & DVD + movie store
                                                 + Integral 60GHz + WiFi
                                                 + BlueTooth + 3 + 4G



Tuesday, 7 February 12
mobile


                                       PC


                         Hub/
                         Switch

                           Server                A cloud of
                                                connectivity


                             Router




   Old wires and boxes view
                                      New access cloud perception

Tuesday, 7 February 12
Mobile migration

            “Hardwear”




                            Chunky              Pretty
                            technology          Jewelry




It hurts when I sit down!




Tuesday, 7 February 12
Mobile migration...




Tuesday, 7 February 12
Gen Y = most connected, networked, participative
            and technically engaged generation ever…




Tuesday, 7 February 12
Or as the older generation might see them...




Tuesday, 7 February 12
>20 years of living on line

       - Any platform
       - Any device
       - Any OS
       - Any Application
       - An entirely different expectation!
       - Socially aware and connected
       - Unwilling to tow the IT Dept line
       - Provide and own their own IT and apps
Tuesday, 7 February 12
And IT Dept’s will not
       be able to do this any
       more…




Tuesday, 7 February 12
Creativity is now at the
                         edge, out of control,
                         open, & distributed...

                         ...and it is connectivity
                         and bandwidth hungry




Tuesday, 7 February 12
ca-global.org
              cochrane.org.uk




                Thank You


                  COCHRANE
                    a s s o c i a t e s


Tuesday, 7 February 12

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Scaling API-first – The story of a global engineering organization
 

Technology largely unseen - but on the radar

  • 1. Largely Unseen... ...but on the radar ! Peter Cochrane ca-global.org cochrane.org.uk COCHRANE a s s o c i a t e s Tuesday, 7 February 12
  • 2. Context, context! My kingdom for Context! With apologies to William Shakespear Richard The Third Act 5, scene 4, 7–10 Tuesday, 7 February 12
  • 3. Sustainability cannot be realised with old technologies and old industry models... Tuesday, 7 February 12
  • 4. Changing all the light bulbs and tinkering at the edges won’t cure this problem.. Tuesday, 7 February 12
  • 5. We have to stop doing things like this and find planet (and people) friendly alternatives... Tuesday, 7 February 12
  • 6. Underused video conference is a sign of the lack of network bandwidth and connectivity... ...it does not signify a lack of need, demand, or suitable technology ! Tuesday, 7 February 12
  • 7. Home, remote, and working on the move are obvious winners too... ...but only if you can get the bandwidth and connectivity you need... Tuesday, 7 February 12
  • 8. But there is widespread frustration at the extremely low bandwidth and poor connectivity available today ... Tuesday, 7 February 12
  • 9. It undermines and prevents the widespread use of the latest technologies... Tuesday, 7 February 12
  • 10. < 7 % of internet ready TV sets can gain access at sufficient speed to be useable... Tuesday, 7 February 12
  • 11. d !! I collected these o rl w ic Global average test results over e tr m the past year as I sy m a travelled the an planet... n ot is t IT B u Global average Tuesday, 7 February 12
  • 12. Bandwidth & connectivity present the ultimate road block to our progress... Tuesday, 7 February 12
  • 13. Our future and that of the planet lies in the hands of new technologies and new models for industry and society... Tuesday, 7 February 12
  • 14. I only have time to illustrate this with a few samples of some of the biggest changes on the horizon.... Tuesday, 7 February 12
  • 15. It all hinges on the the next tech hot spot.... ...and the next industrial revolution Nano Bio IT + AI This is where all the real action is going to be Tuesday, 7 February 12
  • 16. Moving on from bulk materials and the destruction of resources... ...3D printing is going mainstream in industry... and soon it will be in every office and home Tuesday, 7 February 12
  • 17. It is revolutionising the way we think of design & production... ...enabling new ways to realize c o m p l e x s t r u c t u re s , a n d integrated components... Tuesday, 7 February 12
  • 18. Hardware ig n D es t Access en lo pm D e ve OPEN on bu ti Networks i st ri on D a ti n ov In Software Tuesday, 7 February 12
  • 19. Bridging the organic and the biological to create new materials and capabilities... Tuesday, 7 February 12
  • 20. Programming materials to form 3D objects of predefined shape & function... Tuesday, 7 February 12
  • 21. Back to the plot ! Tuesday, 7 February 12
  • 22. Nothing is static for long: technology, networks and people... Tuesday, 7 February 12
  • 23. Everything now tends toward the complex, is inter-connected, making causality difficult to establish - and is mostly impossible... ...what drives what is no longer simple or clear Tuesday, 7 February 12
  • 24. Technological change is a l w ay s a o n e w ay process... ...there is never any going back without huge penalties ! Tuesday, 7 February 12
  • 25. Unequals Worlds apart - a completely new paradigm! Tuesday, 7 February 12
  • 26. Mobile technology has enabled new ways of wo r k i n g , p l ay a n d industries... Tuesday, 7 February 12
  • 27. So, what happens next ? Tuesday, 7 February 12
  • 28. Social media leads to social selling... Tuesday, 7 February 12
  • 29. es se .. es e’. ic os e rv cl S ly ed eal Bas ‘r e on com ti be ca s o d L n + rie S lf P a G u vi rt Tuesday, 7 February 12
  • 30. Where you are ? Your mobile device will Where you have been ? Where you are likely to be going to ? know more and more Who you have met ? Who you are going to meet ? about you day by day ! Who you call ? Who calls you ? Who you TXT - IM - Link ? All your contacts All your urls All you passwords What you are doing now ? What have you done in the past ? What games you play ? What apps you use ? What music you listen to...? What you watch...? What you read...? ++++++++++ Tuesday, 7 February 12
  • 31. Incramentalism ? This really isn’t the next step - it really isn’t !! Tuesday, 7 February 12
  • 32. The wider problem - cards galore! ID Pass Debit Credit Guides Loyalty Medical Licences Insurances Institutions Quick Notes Memberships iCards ++++++++++ How many more my life for me!with? Just manage can you cope Tuesday, 7 February 12
  • 33. If cards go from swipe to contactless...and that is all, then there will be another... ...only this time it will really hurt! Tuesday, 7 February 12
  • 34. Tagging for life Cradle Chunky Limited to Pretty Grave technology information Jewelry Data Chips and tags on and in everything including goods, animals & people Tuesday, 7 February 12
  • 35. Everything & everyone will be connected and communicating... ...and increasingly mobile... Tuesday, 7 February 12
  • 36. MetaData will be the future focus of business, care and government ... ...and it is where the £, $, € will migrate ! Tuesday, 7 February 12
  • 37. B U T a g ro w i n g complexity will demand more speed and more connectivity... Tuesday, 7 February 12
  • 38. The technologies of the p a s t c a n ’t c u t t h e mustard...they really can’t... ...the future demands something radically different...a new approach that can deliver... Tuesday, 7 February 12
  • 39. And we won’t find the solution in the museum... Tuesday, 7 February 12
  • 40. The biggest challenges facing any industry ? • History • Old mindsets • Old models • Existing operations • Vested interests • Change Tuesday, 7 February 12
  • 41. It is time to be thinking different... Tuesday, 7 February 12
  • 42. A existence theorem... a company with a vision and a plan... ...FTTH @ an initial 1Gbit/s both ways open to all users and all networks... Tuesday, 7 February 12
  • 43. FTTH + 3G + WiFi open access in the customers box... Tuesday, 7 February 12
  • 44. Mountain View & GoogleNet … a different model and new threat to the Mobile Industry??? Tuesday, 7 February 12
  • 45. What would all this mean for the UK ? Tuesday, 7 February 12
  • 46. 22M of these... Or 55k of these... Tuesday, 7 February 12
  • 47. Thin bandwidth over 1 - 10km Big bandwidth over 10m Tuesday, 7 February 12
  • 48. FM WiFi Opportunity TV Optical Mobile We have devices & processing power to do & access more than ever before Tuesday, 7 February 12
  • 49. Number Tx MW of devices Tns Sensors RFID Bns 100% The need for regulation and control ~ 0% Ms Mobiles Distance 3/4/5G & Power 100ks WiFi/Max ks mW Tuesday, 7 February 12
  • 50. The spectrum myth… …it is in short supply! ! ed u s n u s t ly City of Chicagoostudy <17% m of commercial spectrum used is it a lly ctu A Tuesday, 7 February 12
  • 51. We now have the technology to deliver an infinity of wireless bandwidth to almost any location...all the old limiters have gone! Tuesday, 7 February 12
  • 52. 2.5/3G mobile HiFi FreeView SatTV DVD ~60GHz WiFi FTTH Entertainment & IT connected & configured using 60GHz. Broadband Server + back up store + CD & DVD + movie store + Integral 60GHz + WiFi + BlueTooth + 3 + 4G Tuesday, 7 February 12
  • 53. mobile PC Hub/ Switch Server A cloud of connectivity Router Old wires and boxes view New access cloud perception Tuesday, 7 February 12
  • 54. Mobile migration “Hardwear” Chunky Pretty technology Jewelry It hurts when I sit down! Tuesday, 7 February 12
  • 56. Gen Y = most connected, networked, participative and technically engaged generation ever… Tuesday, 7 February 12
  • 57. Or as the older generation might see them... Tuesday, 7 February 12
  • 58. >20 years of living on line - Any platform - Any device - Any OS - Any Application - An entirely different expectation! - Socially aware and connected - Unwilling to tow the IT Dept line - Provide and own their own IT and apps Tuesday, 7 February 12
  • 59. And IT Dept’s will not be able to do this any more… Tuesday, 7 February 12
  • 60. Creativity is now at the edge, out of control, open, & distributed... ...and it is connectivity and bandwidth hungry Tuesday, 7 February 12
  • 61. ca-global.org cochrane.org.uk Thank You COCHRANE a s s o c i a t e s Tuesday, 7 February 12