Text in the city mobilehealth11
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Text in the city mobilehealth11
- 1. ‘ Text in the City’ Katie Malbon MD, MBChB Mount Sinai Adolescent Health Center, NY Mobile Health 2011, Stanford, CA
- 2. KNOWING your audience What really works in changing behavior is……
- 3. We KNOW about adolescent development
- 4. We KNOW they are texting A typical American teen sends 1500 text messages per month 88% of teens with cell phones use it for texting 70% of 17yo text daily Pew Internet and American Life Project 2009
- 5. Chat Healthbyte Birth Control Reminders ‘ Text in the City ’
- 6. Questions
- 7. BC Reminders
- 9. 6 month data January - June 2010 Daily Birth Control reminders 35 Weekly Birth Control reminders 14 Healthbytes 72 Number of questions sent in to ‘Chat’ 493 Unique users 291
- 10. Subject of chat questions
- 11. Birth Control
- 12. Does it work? Identifies gaps in patient education Most users send more than one question 70% find it extremely useful & easy to use Up to 150 questions/mo