1. Bedsider: Re-branding
Birth Control
What Really Works When Mobile is
Part of a Multi-touchpoint Ecosystem
Mobile Health 2011
Lawrence Swiader,
The National Campaign to Prevent
Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy

2. What the %$#& is
going on out there?
The National Campaign to Prevent Teen and Unplanned Pregnancy

3. We looked to reduce
unplanned pregnancy.
We came back with
stories about better sex.
The National Campaign to Prevent Teen and Unplanned Pregnancy

4. Tone Fail.
The National Campaign to Prevent Teen and Unplanned Pregnancy

5. The National Campaign to Prevent Teen and Unplanned Pregnancy

6. Sex isn't science.
The National Campaign to Prevent Teen and Unplanned Pregnancy

7. The birth of Bedsider.
The National Campaign to Prevent Teen and Unplanned Pregnancy

8. The National Campaign to Prevent Teen and Unplanned Pregnancy

9. The National Campaign to Prevent Teen and Unplanned Pregnancy

10. It hadwebsite, a YouTube page, social media, TV,
to be a system.
Bedsider is: a
UGC, a loyalty program, contests, print products, Frisky
Fridays emails, health care provider training, and a health
care provider sales force.
The National Campaign to Prevent Teen and Unplanned Pregnancy

11. The National Campaign to Prevent Teen and Unplanned Pregnancy

12. The National Campaign to Prevent Teen and Unplanned Pregnancy

13. The National Campaign to Prevent Teen and Unplanned Pregnancy

14. The National Campaign to Prevent Teen and Unplanned Pregnancy

15. What doesn’t were not
Stressing mobile networks that
work.
set up for fail-proof delivery.
The National Campaign to Prevent Teen and Unplanned Pregnancy

16. What does work.
The National Campaign to Prevent Teen and Unplanned Pregnancy

17. Results.
!
The National Campaign to Prevent Teen and Unplanned Pregnancy

18. Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy

19. Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy

20. Results.
The National Campaign to Prevent Teen and Unplanned Pregnancy

21. Thank you.
Larry Swiader
lswiader@thenc.org
202-478-8574
Twitter: @lawrenceswiader
The National Campaign to Prevent Teen and Unplanned Pregnancy