1. BRINGING DESIGN
TO PERSONAL MEDICINE
aza raskin, cofounder massive health

2. BRINGING DESIGN
TO PERSONAL MEDICINE
aza raskin, cofounder massive health

3. We are solving
the wrong
problem.

4. 1959 — Henry Kremer

5. 1977 — Paul
MacCready
“The problem is that we don’t
understand the problem.”

7. We are trying to
solve the wrong
problem in
healthcare.

8. 1
SECRET

10. Foursquare
Twitter
World of
Warcraft
Farmville

11. 100ms
Amazon
1%

12. .5s
Google
20%

13. *

14. Why?

17. Why?

21. Education?
Gamefication?

26. MORTAL
DANGER

28. Delayed
Gratification

31. antibiotics

32. ?

36. Design
Renaissance
In
Medicine

39. MASSIVE HEALTH

40. MASSIVE HEALTH