A brief presentation on Andrew Goodwin's music video theory.

1. Andrew Goodwin’s
Music Video Theory

2. Or contradict the lyrics
and music.
Amplify
Visuals can
illustrate

3. Genres tend to
have their own
musical style and
iconography
explicit in their
music videos.

4. There must be Close-Ups included in
the video.

5. The artist integrates their own unique star
iconography & develops an image that makes
them identifiable.

6. The theme of voyeurism is common in
music videos

7. Intertextual references are popular too.

8. The female performer is frequently
objectified.

9. Often through combinations of camera work and
fragmented body shots effectively sexualising the
star.

10. The end.