Parul’s Wellness Coaching LLC is a company established in Phoenix, Arizona in august 2014 buy mom-entrepreneur Parul Agrawal.
The original vision was “ to help pregnant moms learn about nourishing foods so that they are confident and at peace with the nutrition choices they make for themselves, their babies, their families and in effect for our future generations.”
2. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com, 1
A company established in
Phoenix, Arizona
in august 2014
by mom-entrepreneur Parul
Agrawal
3. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com, 2
our MISSION
To Educate and empower
individuals about simple,
sustainable ways to live a
healthy, happy, successful
life and promote healthy
living through the
consumption of more
fruits and vegetables.
To become a highly trusted
source of natural health
information and coaching
services for families and
individuals.
our VISION
4. About Parul
Parul Agrawal is an international Best
selling author, Blogger for Huffington Post,
Wellness Coach and Entrepreneur.
The book Juicing for healthier Families
encapsules Parul’s knowledge on health,
motherhood and juice recipes.
5. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com, 3
our Value Proposition
The book " Juicing For Healthier Families" is for those in seek health and
consume fresh organic foods. Unlike other books, Juicing for Healthier
Families is a quick and easy read targeted towards families and busy people
who want a variety of fast and nutritious recipes that everyone can enjoy.
Other books are either too technical or don't have the right information to help
a beginner.
6. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com, 3
Amazon BestSeller Book Juicing For Healthier
* For Green juice and smoothie lovers.
* Information about Juice Detox
* 52 delicious recipes
* Ayurvedic superfood juice recipes unique to this
book.
* Tips to make Juicing a breeze even with a busy
schedule
* Special recipes for pregnant moms
* Juice cleanse programs and detailed meal plans
our Product
7. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com, 3
Other features
● High quality ink and paper
● Full color images
● Comfortable size
● Low cost
our Product
9. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com,
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our Target Market
● Primary Market: Urban women between 30 -60 years old
Middle/Middle Upper Class
● Mothers/Pregnant women (shopping for themselves, their children
and husband).
● Health Enthusiasts/ Interested in improving their lives and
family health
● Busy - On the go
● Secondary Market: Young women between 20-29 years old
2
10. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com,
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our Buyer
● She wants to eat healthier and incorporate
more fruits and vegetables in her diet.
● Believes consuming fresh organic fruits and
vegetables is very important to maintain health
● She is People oriented and amiable
● Traditional, family driven and supportive
● She values relationships and helping others
● Middle Income
2
11. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com,
2
Objective with the Book
To Provide guidance,
juicing recipes, information
and recommendations
for beginners, parents,
kids, pregnant women and healthy-
conscious individuals.
12. 2
Competitors - Books
Cathegory Juicing for
Healthier Families
Juicing
Therapy
Fresh
Vegetables and
Fruit Juices
Everything
Green
Smoothies
Short-term
Programs
Informative
Targeting
Families
Low Cost
and high
quality
Onsite
Promotions
13. Parul’s Wellness Coaching LLC, Parul Agrawal, parul@parulagrawal.com
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Promotion Strategy
-Website (health tips, author’s blog, links to social network
websites)
-Social Media (Facebook community “juicing for healthier
families, Parul’s facebook profile and twitter)
-Workshops (How to prepare book recipes) Onsite juice
making demonstration and sampling
-Special Partnerships for promotion (online Coaching sessions,
interviews, posts, onsite presentations)
www.parulagrawal.com