Tips to SuperCharge Your Buttons

5 Tips To Supercharge Your
Call-To-Action Buttons

Thursday, August 12, 2010

Why Focus on Buttons?
Because they Inﬂuence Conversion Rate

Visit us: www.performable.com Call us: 1-888-268-6035


On pages where a call-to-action is the
focus, one of the most important
features is the conversion button itself.

We’ve seen single changes in buttons
that can improve conversions by well
over 30%.



A button sounds like a simple decision,
but there are a number of variables that
quickly make the decision feel
complicated.

How big should the button be? What
color? What should the text of the
button say?



Fortunately, we’ve put together a few
tips to make your buttons more
successful.



Button Size Really Does Matter - Make it Big



A big button gets noticed. It doesn’t have to be huge,
but if your button is too small, it can be ignored. We’ve
found that a good button size is around 225px wide and
45px high.



Button Location Matters -
Place it Above the Fold



When deciding where to put your
button, think about the ﬂow of your
page.

Does it follow the path of your eye?

Does it ﬁt average browser size?

Where is the conversion button... ohh wait there it is



Browsersize from Google Labs is a great tool to ﬁnd out
what portion of your page most visitors can see without
scrolling.



Button Color - Make it Contrast



Color matters. Strong,
contrasting, colors generally
perform better than colors
that blend in with the theme
of your landing page. Take
this example from
Carelogger, who increased
their conversions by 34%
with a red button instead of
a green one.



Button Text - Include a Call-to-Action



Your button text should tell
people what to expect. Instead,
we generally opt for a strong
call-to-action. Firefox improved
their conversions by 3.6% (over
500 more downloads per test)
when they changed their
button text from “Try Firefox 3″
to “Download Now – Free.”



“Download Now,” “Get Started Today,” and “Free
Trial” are all good examples of strong calls-to-action.



Need a Button? Use a Super Conversion Button



Performable provides a free button making tool for creating and testing
buttons. You can ﬁnd it at: http://www.performable.com/buttons



Optimization - Always be Testing



There’s no universal right answer for what webpage works
best, but testing can ensure that your webpage is the best
that it can be.



AB testing is a great
option because you can
test and optimize
components of your
webpage until you
receive the response-rate
you are looking for.



Convert More Visitors into Customers



Tips to SuperCharge Your Buttons

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