1. 4 TIPS FOR
STRONGER CALLS
TO ACTION
1. Make it Stand Out
Change the color, font or size
to grab the visitor’s attention
2. Place Above-the-Fold
Every page of your website;
Studies show that the first place
a visitor looks is the upper right
hand corner of a website
3. Include Directional
Cues
The sales path or path to
conversion should be obvious to
the visitor
4. Explain WHY
State the incentive clearly.
What will I get for filling out this
form? What should I expect?