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4 TIPS FOR
STRONGER CALLS
TO ACTION
1. Make it Stand Out
Change the color, font or size
to grab the visitor’s attention

2. Place Above-the-Fold
Every page of your website;
Studies show that the first place
a visitor looks is the upper right
hand corner of a website

3. Include Directional
Cues
The sales path or path to
conversion should be obvious to
the visitor

4. Explain WHY
State the incentive clearly.
What will I get for filling out this
form? What should I expect?

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4 Tips for Stronger Call to Action Marketing

  • 1. 4 TIPS FOR STRONGER CALLS TO ACTION 1. Make it Stand Out Change the color, font or size to grab the visitor’s attention 2. Place Above-the-Fold Every page of your website; Studies show that the first place a visitor looks is the upper right hand corner of a website 3. Include Directional Cues The sales path or path to conversion should be obvious to the visitor 4. Explain WHY State the incentive clearly. What will I get for filling out this form? What should I expect?