“When a company comes up with an idea, it’s a messy process. There’s no aha moment,” Jeff Bezos, Amazon.com

1. Pere
Joan
Ribas
Barceló
Amazon.com
Innovation Strategy
!
!
CIEE Study Center in Palma de Mallorca
Entrepreneurship and Innovation Course
Pere Joan Ribas Barceló
perejoanribas@gmail.com

2. Innovation

3. Aha! Moment?
“When a company comes
up with an idea,
it’s a messy process.
There’s no aha moment,”
Jeff Bezos
Amazon.com
Going from A to B it is a long
road of trial-and-error
learning…

4. Innovation
Amazon invested heavily in R&D to develop its own dedicated hardware reading device.
The first Kindle was released in 2007, three years before the Ipad.
Kindle 2 was released in February 2009 positioning Amazon as an innovative and disruptive company.

5. Innovation
§ 234

6. Turning the idea !
into a product
“To turn an idea into a
successful product
you need a
combination of
stubborn
relentlessness and
flexibility”
Jeff Bezos
Amazon.com

7. Innovation
Amazon drones

8. Innovation
Amazon Locker is a self-service delivery location to pick up packages. It allows customers to use an
Amazon Locker location instead of delivering a package at home or business address, and pick up the
parcel at any time. Once the parcel is delivered in the Amazon Locker, customers receive a notification
with a unique pick-up code to open the locker.

9. Innovation
At some point Amazon will stop buying products from the manufacturer to print the products in its own
fulfilment centers. This disruptive innovation will allow Amazon to improve its logistics network and
reduce once again customer´s costs.
3D Printing

10. Innovation
Blue Origin
Blue Origin is a personal Bezo’s venture firm created in 2000
The company is developing technologies to enable private humans to access the space with the goal of
dramatically lowering costs of space tourism

11. Amazon Innovation
1999
2000
2006
2009
2010
2011
2012
2013
2014
2015
Is an easy way to preload a
customer’s information to do
a purchase process with a
single click
Price, selection, and convenience are at the core of Amazon’s disruptive innovations
Amazon
Recommendations
Improving shopping experience

12. This
is
an
example
text.
Go
ahead
and
replace
it
with
your
own
text.
It
is
meant
to
give
you
a
feeling
of
how
the
designs
looks
including
text.
Amazon.com
TIMELINE
1994
Company
started
July
Amazon Timeline
1995
April 3,
1995 fist
order
1996
first
page of
WSJ
1997
Amazon’s
IPO
1998
CDs and
DVDs
expansion
1999
Toys and
Electronics
expansion
2000
Dot-com bubble
MARKETPLACE
First offline
alliance
2001
Borders
deal
2002
Launces
Amazon Web
Services (AWS)
2003
jewellery
2006
Amazon
Fresh
2007
Kindle
Mp3
2010
Amazon
Video
2011
Kindle
Fire
2014
Fire Tv
Smartphone
2015
Prime
Air ?
2004
Shoes
2005
Amazon
prime
2008
Amazon
Games
2009
Kindle 2
2012
Kindle
fire HD
2013
Amazon
Art

14. § The Everything store: Jeff Bezos and the
age of Amazon, Brad Stone (2013)
§ One Click: Jeff Bezos and the Rise of
Amazon.com, Richard L. Brandt (2011)
§ The Age of the Platform: How Amazon,
Apple, Facebook, and Google Have
Redefined Business, Phil Simon (2011)
§ Inside the Giant machine: An
Amazon.com Story, Kalpanik S. (2011)
§ Amazon.com: Get Big Fast, Robert
Spector (2002)
§ Amazon Top Seller Secrets: Insider Tips
from Amazon's Most Successful
Sellers(2009)
Bibliography

15. Videos
§ Amazon's Truth Behind the Click BBC Documentary
§ Amazon.com Full Story - World Biggest Online Retailer Revealed
§ Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon
§ Amazing Amazon Story - Jeff Bezos Full Speech
§ TED: Jeff Bezos: The electricity metaphor
§ Amazon's Jeff Bezos looks to the future
§ Four Peaks: My interview with Jeff Bezos
§ Inside Amazon: Secrets of an Online Mega-Giant
§ Amazon's Truth Behind the Click
§ Jeff Bezos at the ‪Stanford Graduate School of Business
§ Jeff Bezos on Amazon, Innovation, Customer Service, Kindle
§ Jeff Bezos discusses Amazon Business Model and Mission

16. Thank you
for your attention

17. Internet companies series!