The document outlines an SEO webinar agenda covering on-page optimization techniques ranging from basic white belt topics like optimizing title tags, meta descriptions and image alt text, to more advanced brown belt topics like schema markup implementation and site speed optimization. The on-page optimization section begins with introductory white belt material and progresses to intermediate brown belt level content before concluding with an advanced black belt discussion of site speed.
27. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
What
is
it?
Structured
Data
that
Search
Engines
can
Interpret
28. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
What
does
that
mean?
• Reviews
• People
• Products
• Businesses
and
organiza?ons
• Recipes
• Events
• Music
38. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
So
Why
Aren’t
Sites
Implemen/ng
It?
Schema
Markup
Shows
In
36%
Of
Google
Search
Results,
But
Almost
No
Websites
Use
It
h^p://searchengineland.com/schema-‐markup-‐shows-‐36-‐google-‐search-‐results-‐almost-‐
websites-‐use-‐study-‐189707
39. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
40. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
Go
Here
&
Code:
h^p://schema-‐creator.org/
41. On-‐Page
Op/miza/on
Brown
Belt
Schema
Markup
Let’s
Get
Started
Right
Now!
Go
Here
&
Learn:
h^p://schema.org/
Go
Here
&
Code:
h^p://schema-‐creator.org/
Go
Here
&
Test:
h^p://www.google.com/webmasters/tools/richsnippets
43. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Why?
B/C
MaR
CuRs
Said
So
in…
2010
h^p://www.ma^cu^s.com/blog/site-‐speed/
44. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Let’s
Get
Started:
Go
Here:
h^p://developers.google.com/speed/pagespeed/insights/
45. On-‐Page
Op/miza/on
Black
Belt
Site
Speed
Let’s
Get
Started:
Go
Here:
h^p://developers.google.com/speed/pagespeed/insights/
Want
More?
More
Advanced
Route,
and
truly
Black
Belt
Check
this
out:
h^p://www.quicksprout.com/the-‐advanced-‐guide-‐to-‐seo-‐chapter-‐2/
51. Linkbuilding
White
Belt
Relevant
Blog
Commen/ng
Branding
Direct
Traffic
Establishing
Rela/onships
/
Links
52. Linkbuilding
White
Belt
Relevant
Blog
Commen/ng
Finding
Relevant
Blogs
Use
Advanced
Search
Operators
h^p://www.googleguide.com/advanced_operators_reference.html
65. Linkbuilding
Brown
Belt
Social
Shares
h^p://www.searchmetrics.com/media/documents/ranking-‐faktoren/download-‐
ranking-‐factor-‐study-‐2013.pdf
74. Linkbuilding
Black
Belt
Rela/onship
Building
• Raven
Tools
• Find
Your
Compe/tor’s
Links
• Add
them
to
the
Link
Manager
75. Linkbuilding
Black
Belt
Rela/onship
Building
• Raven
Tools
• Find
Your
Compe/tor’s
Links
• Add
them
to
the
Link
Manager
• Build
Rela/onships
76. Linkbuilding
Black
Belt
Rela/onship
Building
• Incredibly
Powerful
so`ware
• Tons
of
Tutorials
&
Guides
• h^p://blog.raventools.com/broken-‐link-‐building-‐by-‐prospec?ng-‐local-‐
directories/
• Takes
a
lot
of
/me,
but
worth
it!
Get
Raven
Here
:
h^p://bit.ly/1o0uJsX
86. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
March
2012
–
Firefox
Secures
Searches
h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐
default-‐116231
87. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
March
2012
–
Firefox
Secures
Searches
h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐
default-‐116231
Sept
2013
-‐
Google
Secures
all
Searches
h^p://searchenginewatch.com/ar?cle/2296351/Goodbye-‐Keyword-‐Data-‐Google-‐
Moves-‐En?rely-‐to-‐Secure-‐Search
88. Analy/cs
Brown
Belt
(not
provided)
What
Happened?
Any
Way
to
Fix
it?
• Nope,
but
there
are
work
arounds
89. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
90. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
• Segmented
by
(not
provided)
91. Analy/cs
Brown
Belt
(not
provided)
Any
Way
to
Fix
it?
• Nope,
but
there
are
workarounds
• Landing
Pages
• Segmented
by
(not
provided)
• Export
URLs
• Use
SEMRush
to
See
Top
Keywords