Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile users. And they expect you to meet them where they are. Because most of their college research now also happens online, you need a way to connect with prospective students and their parents early and across multiple devices. Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.

1. Engaging Prospective Students on the Web
Rebecca Marani

2. Boston Interactive
Marketing Strategy

3. Marketing Strategy = Audience + Objectives

4. User-Centered Design
Know Your Audience

6. Enterprise-Wide CMS

7. Create Value
Interactivity & Dynamic Content

8. Calls To Action

12. Integrated Social Media

16. Mobile

19. In Short..
•
Know your audiences
•
Listen
•
Be where your audiences are
•
Create value not content
•
Build a digital ecosystem
•
Be differently you

20. Engaging Prospective Students
with Campus Maps
Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602
1

21. About Us
Boulder, Colorado based
2

22. CampusBird
Map Manager
simple management
multimedia
mobile ready
IT friendly
3

23. Atlas & CampusBird
applied tools
software development
3D models
Renderings
Street View
4

24. Growing Client Base

25. The Map Experience
Custom
Mapping
Dial
Up
Broadband
JavaScript
API’s
Mobility
Cloud
6

26. Maps and Content
Denver and Boulder, Colorado based‘every turn’…when?
Rand McNally Incorporate Photography at
7

27. The Map Experience: 2-D College
Denver and Boulder, Colorado based
W.P. Budd's map of the Trinity College, 1902
8

28. The Map Experience: 2-D College
Denver and Boulder, Colorado based
9

29. Maps Evolution and Schools
Denver and Boulder, Colorado based
10

30. The Map Experience: Today
Denver and Boulder, Colorado based
11

31. What’s in a Campus Map?
12

32. Word Clouds for Maps and Home
http://maps.duke.edu
Denver and Boulder, Colorado based
http://duke.edu
Word cloud courtesy Tag Crowd
13

33. Maps Represent the Brand
Brand, Audience, Community, Information, Reputation
14

34. Map Platform: 3 Strategic Themes
Integrated data
streams and rich
map-based content
(client generated
and/or 3rd party)
Extensible to other
media including
mobile and print
formats
Compelling, clear
and easily
understood enduser experience
considering the
experience is the
product

35. Theme 1: Data Integration
16

36. Theme 1: Data Integration
17

37. Theme 1: In the Cloud
Applicants
Alumni
Your-school.edu
Students
X-institution
Denver and Boulder, Colorado based
Commerce
Community
18

38. Theme 2: Extensibility
19

39. Theme 3: Intuitive UI
20

40. Social Features and Shareability
21

41. Social Features and Shareability
22

42. Social Features and Shareability
23

43. Campus Map Trends
Geo-specific search is up
of research cycle
Of visitors to Duke’s website end
up on the campus map
24

44. Create Your Map Experience
Denver and Boulder, Colorado based
25

45. Create Your Map Experience
Denver and Boulder, Colorado based
26

46. Thank, you!
Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602
27