Using Internal Communications to Show Employees you Care

1. Show Them You Care
based on
“The Only Management Strategy You Will Ever Need”
published by
June 15, 2012

2. Premise
• A recent Inc. magazine article pointed out one
key element to leading people.
– http://www.inc.com/jeff-haden/key-to-leadership-managing-employees.html

3. Premise
• The point was simple.
• Employees don’t care how much you (the CEO)
know until they first know how much you care
about them.

4. Excerpts
• “No one cares how much you know until they first know how much you care about
them. We (CEOs) think we have all the answers, and maybe we do, but that doesn't
matter. No one cares how much you know until they first know how much you care
about them.
• Yeah we're in charge and yeah we talk about targets and goals and visions, but our
employees don't care about any of that stuff for very long.
• We can communicate and engage and connect all we want, but no one really
listens to us. They just smile and nod and go back to doing their jobs the way they
always do.
• Our employees don't really care about what we want them to do until they know
how much we care about them.
• When an employee knows--truly knows--that you care about them, then they care
about you. And when they know you care, they will listen to you... and they will do
anything for you."

5. Using Internal Communications to
Show Them You Care!
• PDP is fortunate to have figured this out
already – using internal communications
effectively.
• The following slides show examples of how
our modules support and care for employees.

6. Ease Access to Information
• Use touchscreen kiosks for interactive
communication – in real time!

7. Share Personal Stories
• Celebrate the Person First!

8. Share Safety Messages
• Communicate what is being done to protect
employees.

9. Celebrate Success
• Recognize individual and group effort!
• Right away!

10. Challenge Culture
• Encourage collaboration.
• Welcome ideas for continuous improvement.

11. Build Community
• Call out the role of each and every employee.

12. Build Community
• Executives share personal interests!

13. Build Community
• As do Managers and Frontline employees!

14. Share Metrics
• Make them easy to understand.
• Real Transparency!