Mobile applications are tremendously popular among the crowd. Smartphones have brought a drastic change in the use of internet. Businesses are fast tapping the potential of mobile market and are coming up with new applications. Among them travel industry can also take utmost advantage of this movement. Here's how.
2. With the technology boom in the mobile industry, it has become
almost mandatory for any business to be active on mobile and
social media platforms and travel industry is not an exception.
3. Social Media and Travel Industry
Facebook is having over 845 million effective users with reaching over 50% of
world's international audience accounted with 1 of every 7 minutes used online
across the globe and 3 of every 4 social networking minutes.
From the survey travel brands worldwide, 100% of them had Facebook brand
profile and 75% of them had Twitter profile.
4. Social Media and Travel Industry
70% of the travel brands have agreed to some extent that the social media has
helped them in improving people engagement
50% of the travel brands surveyed had agreed that they have successfully
accomplished direct bookings from the social media
(Facebook, YouTube, flickr, Twitter)
20% of the respondents worldwide have pointed out social media as their most
effective and successful marketing format
In the Q3 of 2011, 42% of the travel brands have allocated most of their marketing
budget for social media advertising compared to the previous quarter.
5. Social Media and Travel Industry
61% of the travel brands are supposed to increase their social media investment
in next 3 months.
(Twitter, Facebook, YouTube)
In the Q3, 2011, 33% of the travel brands had assigned more of their marketing
budget for managing their social media presence.
The travel marketers survey discovered that use of social media reduces the PR
cost by 24%.
The social networks are 2nd most inspiring source of online traffic for
the travel suppliers (Q4, 2011).
6. Social Media and Travel Industry
85% of the airline respondents said that their company had Facebook profile
79% of the airline respondents said that their company had twitter profile
44% of the airline respondents said that they had YouTube profile
35% of the airline respondents said that they had LinkedIn profile
21% of the airline respondents said that they had flickr profile
7. Mobile and Social Media
20 % of the travel brands use mobile for the direct sales
25% of the travel brands use mobile to build the brand awareness
In the Q3 2011, direct bookings through mobile services had increased by 30%
The cruise sector is the biggest addition in the bookings through mobile devices in last 6
months
8. So how does it help? Where are people?
Over 350 million users are currently accessing the facebook using their mobile devices
In the Q3, 2011 51% of the travel brands noted the increase in the traffic through
facebook 39 % of them noted increase in the traffic through twitter
Mobile Social networking application audience have surged 126% with
38.5 million in the year 2011 (comScore)
The mobile social media audience of US grew with 37% last year (comScore)
65% of the travel industry respondents have disclosed that they are allotting
25% of the marketing budget for their mobile arrangement approach.
9. Is there any other way to engage traffic?
Build custom mobile applications for your business
Mobile applications can drastically improve customer satisfaction.
10. Is there any other way to engage traffic?
For a travel business, mobile applications can be -
• Tour itinerary kit
• Offline maps
• Guide to hot locations
• Hotels & Accommodation Guide
• Know the place (describes culture, history and people)
11. For an airline, mobile applications can be -
Mobile booking
Know Flight status
Many airlines offer loyalty points for their regular customers. An application to manage
these accounts can also improve their customer's experience.
12. For tour operators, mobile applications can be -
Price comparison (for flights, hotels, accommodations)
Trip Journal
Planner
Budget planner
Share photos/videos
13. Advantages of Having Custom Travel Mobile Apps
for the Business
All the Mobile App Works Offline- But Mobile Websites Don't
Apps Allow Instant Updates, Keep the Information Fresh, And Enable Direct Offers Through Integrated
SMS, QR Coupons, and GPS Coupons
Apps Help In Building Brand Identity and Customer Loyalty
Apps Improve Your Business Standing to Keep You Ahead of Competition
Apps Offer Easy Customer Access of Your Contact Details
Apps Offer Easy Customer Access for Your Services and Products
Apps Offer Integrated Location Based Services (Like GPS etc.) For Finding Your Business
Apps Provide You the Capability to Interact With Social Network Marketing
Apps Produce a Direct Pipeline Towards The Customers:
The Mobile Phone Owners Have Them 24X7
14. Is that not sufficient proof to rush for a
mobile application?
Contact us to know more.
And for those who want to create
a travel mobile application for their business........
15. We Make Custom Travel Mobile Apps
Our Apps will Promote And Reflect Your Travel Business Interests
Our Apps will be Specially Designed to Impress Your Customers
Be a winner with your custom apps for your Customers!
16. Contact Us to Discuss
Your Custom Mobile Travel App Requirements
Call us at +91 281 2468291
Email: info@peopleace.com
Visit our website to know more about us and our services
http://www.peopleace.com