3. OBJECTIVES:
Build a Platform to
Entrench the Global
Brand Idea
“UntamableSince 1862”
In South Africa
Build emotional
connection with Bacardi
Brand
Dispell Negative
Preconceptions
Trial & Loyalty
Brand Awareness &
Meaning
Active Selection/
Conversion at POP
34. Week 1
Gamification Competition
Catch The Light
Launch Campaign
Promotional Campaign
The
Chosen 154
Venue
Teaser
YouTube Video
Launch
Facebook Ads
Activations – Every Friday
Week 2
Week 3
Week 5
35. Land a Positioning Provide More Info Internalize & Amplify Ambassadorship
Medium
Message
Purpose
Digital
Media
Facebook &
BTL,
YouTube
& Influencers
Drive
Awareness
Are you
Untameable?
This Party Is
for you
Terms and
Conditions &
How you can
better your
chances of
winning
This is the Party we
have been talking
about, checkout who
is involved
Communicate
To
A Large
Market of
Participants
Increase credibility
and Hype around
events
36. Estimated BUDGET
Expenses R
Promotion Merchandise
• Engraved mugs 26 950
• CaraCara( 10 per province) 245 000
• Gusheshe( 6 per province) 63 000
• Branding signage 47 250
• Print Ad 36 000