1. GROUP MEMBERS:
JACK NG WAI KHONG 0317980
YEO DOR EEN 0316224
CHAN PEI SHAN 0318350
LEE JIAN RU 0318132
SESSION: AUGUST, 2014
SUBJECT: EFFECTIVE PUBLIC COMMUNICATION
3. YEE KEE BEEF NOODLES
LOCATION:
• No. 92, Jalan S2 D32, Seremban 2, 70300
NUMBER OF BRANCHES:
• Seremban 2
• Seremban Town
• Kuala Lumpur
NUMBER OF EMPLOYEES:
• 50 (in all 3 branches)
4. YEE KEE BEEF NOODLES
MAIN PRODUCTS:
• Main dishes
• Seremban Beef Noodles (they’ve been selling for 2
generations)
• Side dishes
• Penang Prawn Mee, Ipoh Chicken “Hor Fun” and
more
NUMBER OF CUSTOMERS:
• Weekend
• Morning till afternoon – 50 to 60
• Evening – less than 50
• Weekday
• Morning till afternoon – 30 to 40
5. YEE KEE BEEF NOODLES
BUSINES FOUNDED:
• Poon Yee (from China)
• Operate for 2 generations now
• Begin on 1970
MOTIVE FOR STARTING THE BUSINESS :
• Spreading the beef noodles dishes
• Wanting to create a new concept of noodles
• To give the dish an identity
RECENT DEVELOPMENT:
• Have 3 branches
• Spreaded to Kuala Lumpur
• Had created more dishes than the original
• Developed the true noodle material
6. YEE KEE BEEF NOODLES – COMPETITORS
RESTAURANT YO POH
Have lesser compared to SRK Noodle House:
• Lesser shops around that area
• Few varieties of restaurant to choose from
7. SRK NOODLE HOUSE
LOCATION:
• 84, Jalan SS 15/4b, 47500 Subang Jaya, Selangor.
NUMBER OF BRANCHES:
• SS15 (only one)
NUMBER OF EMPLOYEES:
• 12, including chef and waiters
• One of the chef is the owner’s apprentice
8. SRK NOODLE HOUSE
MAIN PRODUCTS:
• Main dishes
• Sarawak Kolok Noodles
• Malat Kolok Noodles
• Side dishes
• Fish balls, pork balls
NUMBER OF CUSTOMERS:
• More than 60 per day
• University Students
• Employees
• Senior citizens
9. SRK NOODLE HOUSE
BUSINES FOUNDED:
• Originally from Sarawak
• Passed from 3 generations
MOTIVE FOR STARTING THE BUSINESS :
• Spread noodles from Sarawak to KL
• Provide people here an original taste of the
noodles
RECENT DEVELOPMENT:
• Created more than one type of noodles
• Worked from a small stall into a shop
• Will be opening their second shop in SS2 on
December this year
10. SRK NOODLE HOUSE - COMPETITORS
COSANS COFFEE SHOP BURGETORY
More competitors compared to Yee Kee Beef Noodles:
• Have many different noodle shops around that area
• Shops that sell cheaper food
• Shops that sell a large variety of food
• Few colleges located around the vicinity of SS15
11. OBSTACLES OR CHALLENGES
• Too many food businesses, hard to enter as a new
market
• There are a lot of old food businesses that they have
already success for years
• The older food businesses would more regular
customers, harder for the locals to be attracted to the
new business
• Customers fear newer shops are not worth the money
and they have already gotten use to the taste and
flavour of the older business
• Not easy to overcome older business‘s strength
12. NATURE OF BUSINESS
Yee Kee Beef Noodle
• They have a monopolistic competition
• This is due to the fact it has only one main competitor
Srk Noodle House
• Perfect competition
• This is due to the umerous number of competitors at ss15 such as Ooi noodle
house, Foh Foh food court and many more
13. STRATEGY USED
Srk Noodle House
• Setting an extremely low price for one bowl of noodles
• Provides a lot of comfort for their customers
• Television to watch while eating
• An air conditioned area
• Business has recently gotten better for them
• They are still trying to cover up for their loss
• Going to open another branch closer to the city
Yee Kee Beef Noodles
• They compete with their competitors venturing more to the social
media
• Created a Facebook page
• People will know about their beef noodles
• Most people in the world have a Facebook account
• Their business is currently categories as quite successful
• They have a constant amount of income every year
• They currently have 2 branches which are both located in Seremban
• There will be a new branch which is venturing more towards Kuala
Lumpur
14. RECOMMENDATION
Firstly, for them to compete with the market:
• They need to have certain skills and strategies
• Won’t struggle from loss
• Which is the marketing skills obtained
• The way to promote their products, services and of course their
restaurant
• The main way to is through social media
• Facebook
• Twitter
• Foursquare and - promote your marketing by checking in the location
• Advertisement on television and radio
Secondly, they need to research the overall market:
• Discovered the hidden strength and weakness of
• Competitors
• Own businesses
• Compare your business and other businesses
• Know what to improve and improvised for your business
• Can monopoly the whole market
15. References
1. Juicy Dishes. Retrieved on 30 November 2014, from http://www.imagejuicy.com/images/juicy-dishes/
d/(chinese)-dan-dan-noodles-and-bon-bon-chicken/1/
2. Fat Kee Noodle Shop. Retrieved on 30/November 2014, from
http://kellysculinaryadventures.wordpress.com/2013/03/05/fat-kee-noodle-house/
3. Chinese Noodles. Retrieved on 30 November 2014, from
http://showmethecurry.com/fusion/chinese-noodles.html
4. Quick Noodle Recipe. Retrieved on 30 November 2014, from
http://www.taste.com.au/gallery/quick+noodle+recipes,240
5. Spicy Beef Noodle Soup. Retrieved on 30 November 2014, from
http://biggestmenu.com/rdr/CA/Temple-City/Dai-Ho-Restaurant-1592389/Spicy-Beef-noodle-soup-
20822
6. Why do you need a marketing strategy. Retrieved on 30 November 2014, from
http://qconsultinginc.com/blog/why-you-need-a-marketing-strategy/
